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All Journal SENTRI: Jurnal Riset Ilmiah
Danu, Julian
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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THE INFLUENCE OF BUSINESS INTELLIGENCE ON IMPROVING MARKETING PERFORMANCE IN THE DIGITAL ERA Sudiantini, Dian; Danu, Julian; Setyakinasti, Sabrina; Permatasari, Selvia Annisa; Ottay, Merry Louis; Putri, Cinka Amalia
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.3024

Abstract

Businesses should adapt to digital competition, anticipate consumer needs, and innovate to stay ahead. This study aims to examine the influence of business intelligence on enhancing marketing performance in the digital era, building upon previous research on the impact of social media on innovation. Further investigation is necessary to understand the effects of technology on marketing effectiveness. This paper used qualitative research to explore concepts in depth, collecting descriptive data through observation and analyzing events using intensive techniques. Data analysis involves organizing and categorizing data, recognizing patterns, and drawing conclusions. Business intelligence is an e-business app that converts company data into knowledge, enhancing competitiveness. Data analysis is crucial for boosting a company's business performance, converting raw data in the data warehouse into valuable information.
Co-Authors Ottay, Merry Louis Permatasari, Selvia Annisa Putri, Cinka Amalia Setyakinasti, Sabrina Sudiantini, Dian