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Putri, Cinka Amalia
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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PENGARUH ONLINE CONSUMER REVIEW DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE Jumawan, Jumawan; Soesanto, Edy; Cahya, Fajar; Putri, Cinka Amalia; Permatasari, Selvia Annisa; Setyakinasti, Sabrina; Ottay, Merry Louis
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2964

Abstract

Dalam era e-commerce yang semakin berkembang, interaksi antara ulasan pelanggan online dan kualitas produk memainkan peran penting dalam membentuk keputusan pembelian konsumen di marketplace. Artikel ini membahas pentingnya pemahaman tentang hubungan ini dalam konteks pembelian online. Pendahuluan memberikan gambaran umum tentang e-commerce, pertumbuhan marketplace, dan peran ulasan pelanggan serta kualitas produk dalam keputusan pembelian. Tujuan penelitian adalah untuk menganalisis interaksi antara ulasan pelanggan online dan kualitas produk serta dampaknya terhadap keputusan pembelian konsumen. Metode penelitian dilakukan dengan menganalisis literatur dan penelitian terkait yang telah dilakukan sebelumnya. Hasil penelitian menunjukkan bahwa ulasan pelanggan yang positif dapat memperkuat persepsi konsumen tentang kualitas produk dan membentuk citra merek yang baik, sementara ulasan negatif dapat mengurangi kepercayaan konsumen dan mempengaruhi keputusan pembelian. Kualitas produk yang baik juga dianggap sebagai faktor utama dalam meningkatkan kepuasan konsumen, membangun reputasi merek yang kuat, dan mempengaruhi daya saing merek dalam pasar.
THE INFLUENCE OF BUSINESS INTELLIGENCE ON IMPROVING MARKETING PERFORMANCE IN THE DIGITAL ERA Sudiantini, Dian; Danu, Julian; Setyakinasti, Sabrina; Permatasari, Selvia Annisa; Ottay, Merry Louis; Putri, Cinka Amalia
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.3024

Abstract

Businesses should adapt to digital competition, anticipate consumer needs, and innovate to stay ahead. This study aims to examine the influence of business intelligence on enhancing marketing performance in the digital era, building upon previous research on the impact of social media on innovation. Further investigation is necessary to understand the effects of technology on marketing effectiveness. This paper used qualitative research to explore concepts in depth, collecting descriptive data through observation and analyzing events using intensive techniques. Data analysis involves organizing and categorizing data, recognizing patterns, and drawing conclusions. Business intelligence is an e-business app that converts company data into knowledge, enhancing competitiveness. Data analysis is crucial for boosting a company's business performance, converting raw data in the data warehouse into valuable information.
PERAN MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN TERHADAP IMPLEMENTASI STRATEGI PEMASARAN DI KEDAI SEDOTMEN BEKASI Fauzi, Achmad; Lestari, Puji; Wardhani, Dian Kusuma; Permatasari, Selvia Annisa; Bagasasi, Faizal; Putri, Cinka Amalia; Ottay, Merry Louis; Setyakinasti, Sabrina
SENTRI: Jurnal Riset Ilmiah Vol. 2 No. 12 (2023): SENTRI : Jurnal Riset Ilmiah, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v2i12.1916

Abstract

Currently, many individuals use social media as a tool for various activities in the Digital Era. One of its common uses is as a means of marketing or promoting products and services. Nowadays, businesses have an easier time marketing their goods on social media sites like Facebook, Instagram, Twitter, and others. This article's qualitative research approach, which uses words to describe research findings, allows for a deeper analysis. This article's goal is to expose the marketing tactics used by Sedotmen Bekasi's sales team. The results of the study demonstrate that using social media to implement marketing strategies has a noticeable positive impact on increasing sales.
Co-Authors Achmad Fauzi Bagasasi, Faizal Cahya, Fajar Danu, Julian Dian Kusuma Wardhani Edy Soesanto Jumawan, Jumawan Ottay, Merry Louis Permatasari, Selvia Annisa PUJI LESTARI Setyakinasti, Sabrina Sudiantini, Dian