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All Journal Journal of Economic, Management and Entrepreneurship
Wijaya, Ony Thoyib Hadi
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The Smart Business Map Approach in Formulating Competitive Advantage Strategies in the Skincare Industry Wijaya, Ony Thoyib Hadi; Wijaya, Kirana Salsabilla Citra; Maharani, Lely
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.139

Abstract

Indonesia’s skincare industry is growing rapidly but faces major challenges such as intense competition, shifting consumer preferences, and regulatory dynamics. This article explores how the Smart Business Map (SBM) approach can be strategically applied in a plant-based, vegetarian-friendly skincare business. Using a descriptive qualitative method, the study examines three key SBM components: Playing Field, Market Landscape, and Operational Profitability. The findings reveal that SBM assists entrepreneurs in understanding their business position, formulating value-driven strategies aligned with market needs, and developing a strong, sustainable value proposition. Sales and customer retention strategies that focus on transparency, education, and community engagement prove effective in fostering consumer loyalty in a value-conscious and ethical market segment.
Co-Authors Maharani, Lely Wijaya, Kirana Salsabilla Citra