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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management and Entrepreneurship
Wijaya, Kirana Salsabilla Citra
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Social Sciences

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The Smart Business Map Approach in Formulating Competitive Advantage Strategies in the Skincare Industry Wijaya, Ony Thoyib Hadi; Wijaya, Kirana Salsabilla Citra; Maharani, Lely
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.139

Abstract

Indonesia’s skincare industry is growing rapidly but faces major challenges such as intense competition, shifting consumer preferences, and regulatory dynamics. This article explores how the Smart Business Map (SBM) approach can be strategically applied in a plant-based, vegetarian-friendly skincare business. Using a descriptive qualitative method, the study examines three key SBM components: Playing Field, Market Landscape, and Operational Profitability. The findings reveal that SBM assists entrepreneurs in understanding their business position, formulating value-driven strategies aligned with market needs, and developing a strong, sustainable value proposition. Sales and customer retention strategies that focus on transparency, education, and community engagement prove effective in fostering consumer loyalty in a value-conscious and ethical market segment.
Pemberdayaan Komunitas Thailand melalui Eksperimen Qur’ani-Sains: Program Pengabdian Masyarakat Internasional UINSA (UICE) di Thailand Ali, Asyiq Billah; Jannah, Aisyah Roudlatul; Atsir, Moch. Ilham Iffatu; Wijaya, Kirana Salsabilla Citra; Afandi, Agus
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 4 (2025): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v9i4.27875

Abstract

Program Qur’anic-Scientific Experiment yang dilaksanakan melalui UINSA International Community Engagement (UICE) di Institut Al-Abdia, Thailand, menawarkan pendekatan pedagogis inovatif yang mengintegrasikan ayat-ayat AlQur’an dengan eksperimen sains untuk memperkuat kemampuan multibahasa dan literasi ilmiah siswa. Menggunakan kerangka Asset-Based Community Development (ABCD), kegiatan ini memanfaatkan potensi lokal, termasuk kemampuan dasar tahfidz dan pembelajaran bahasa, untuk mengembangkan model pembelajaran kontekstual yang interaktif. Dua eksperimen utama, yakni Two Immiscible Liquids yang merujuk QS. Al-Rahman 55:19–20 dan Fingerprint Analysis yang dikaitkan dengan QS. Al-Qiyamah 75:3–4 membuktikan bahwa visualisasi fenomena ilmiah mampu memperdalam pemahaman tafsir, mendorong penalaran ilmiah, serta meningkatkan penguasaan kosakata Arab dan Inggris. Temuan menunjukkan meningkatnya kemampuan siswa menjelaskan konsep ilmiah secara bilingual, berkembangnya pola pikir inkuiri, dan meningkatnya motivasi belajar. Integrasi empiris-tekstual ini menggeser pembelajaran dari sekadar hafalan menuju pemahaman reflektif dan analitis.
Co-Authors Agus Afandi Ali, Asyiq Billah Atsir, Moch. Ilham Iffatu Jannah, Aisyah Roudlatul Maharani, Lely Wijaya, Ony Thoyib Hadi