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TREN DRAMATURGI KAMPANYE PEMILU 2024 DI INSTAGRAM Moekahar, Fatmawati; Syafhendry, Syafhendry; Hardiyanti, Fitri; Sunardi, Sunardi; Rafida, Norhayati
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 2 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i2.639

Abstract

Social media has become an important campaign medium for politicians. The politician behaves depending on his social role in a particular situation. In the dramaturgy by Erving Goffman, this is said to be a form of collaborative manufacturing that politicians will prepare for every event of social interaction. The aim of this article is to explore dramaturgy trends of presidential candidates in the 2024 election campaign on Instagram. Identify trends in the use of symbols and language used in interactions on Instagram during the election campaign. The method used is qualitative with an interpretive paradigm. The research period spans the 2024 election campaign period (November 28, 2023-February 10, 2024). Data was collected by an Instagram scrapper, coding, content categorization and interpretation of specific themes. The research results found that there were five categories of theme trends, namely: religious, social, family, nationalist and campaign programs. The synergy of the five themes becomes an integral part of forming the candidate's front stage as a campaign action to influence the public. Instagram has become a front stage to display a positive image of candidates and impress the public in order to show their best side.
EDUPOL: KAMPANYE ANTI POLITIK UANG DAN HOAKS DI PEKANBARU Moekahar, Fatmawati; Labellapansa, Ause; Syafhendry, Syafhendry; Qurniawati, Eka Fitri; Rafida, Norhayati; Jabar, Karim Abdul
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i2.78

Abstract

EDUPOL is a form of political campaign for society of Pekanbaru as an effort to minimize the circulation of money politics and hoaxes ahead of the simultaneous local elections in Riau 2024. The main partners for community service activities are members of Majlis Taklim’s Fastabiqul Khairat Pekanbaru. Partners are considered capable of being agents of change in rejecting money politics and the circulation of hoaxes in society. The activity involved 51 people. Implementation methods are divided into four, namely: Counseling; Application of Technology; Mentoring and Evaluation; and Program Sustainability. The results show that EDUPOL as problem solver by partner with the strongly agree category being 62.7%, while 35.3% were in agree category, and 2% don’t agree. The EDUPOL campaign program makes a positive contribution in increasing public understanding of the dangers of money politics and hoaxes that threaten every election in Indonesia. In the final stage of the program, partners also hope that this program can continue so that it can continue to provide good political education to the community