Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Laeli Nur Khabiebah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital

 1 
Evaluasi Strategi Pemasaran Produk Gadai dengan Pendekatan SERVO pada Pegadaian Purwokerto Novia Zakiyatul Fitri; Laeli Nur Khabiebah; Risti Hanafiyanti Noviana; Dian Febriani; Yoiz Shofwa Shafrani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.503

Abstract

This study aims to evaluate the marketing strategy of pawnshop products in facing the world of the financial industry using the SERVO approach. The method used in this research is in-depth interviews with direct sources of the pawnshop's internal parties. The results of the research obtained that the marketing strategy of pawnshop products has used the SERVO approach as much as possible and uses strategies that provide comfort for its customers, one of the main strategies is to visit agencies or business centers. This non-bank financial institution continues to develop by using a direct promotion strategy to customers so as to attract customers directly to cooperate effectively.
Co-Authors Dian Febriani Novia Zakiyatul Fitri Risti Hanafiyanti Noviana Yoiz Shofwa Shafrani