Early childhood education requires a learning approach that is appropriate to the characteristics of cognitive development and the multisensory needs of children. The learning of hijaiyah letters in PAUD-based institutions still faces challenges in the application of conventional methods that are less effective in arousing the interest of children aged 4-5 years. This study aims to describe the implementation of Hijaiyah Pop Up Book media in introducing hijaiyah basic letters, identifying supporting and inhibiting factors, and evaluating learning outcomes. The study used a descriptive qualitative approach with a case study at RA Tarbiyatus Shibyan Banyuwangi on 16 children aged 4-5 years. Data collection techniques used participatory observation, in-depth interviews, and documentation. The data were analyzed using the Miles and Huberman interactive analysis model with data triangulation. The results of the study showed that the Hijaiyah Pop Up Book media significantly increased children's involvement and ability to recognize basic hijaiyah letters. This media creates a multisensory learning experience that combines visual, kinesthetic, and cognitive aspects according to the characteristics of child development. Most children achieve the Expected Development (BSH) and Very Good Developed (BSB) categories in cognitive, linguistic, social-emotional, and fine motor aspects. Supporting factors include children's high enthusiasm and teacher support, while the limited number of media is the main obstacle. The Pop Up Book media has proven to be effective as an innovative alternative to learning hijaiyah letters that integrates Islamic values in early childhood education.