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All Journal Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Motik, Salsabila Surya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Adoption of Virtual Reality Technology as a Strategy to Increase Purchase Intention Motik, Salsabila Surya; Novandari, Weni
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis (On Process)
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/4r5n3v69

Abstract

This study aims to examine the effect of Augmented Reality (AR) technology on users' purchase intention, with brand engagement as a mediating variable, among users of the IKEA Place application in Java Island. Employing a quantitative approach and a cross-sectional survey method, data were collected from 140 respondents who had used the AR feature in IKEA Place. The analysis was conducted using SEM-PLS. The results indicate that AR has a significant effect on both purchase intention and brand engagement. Furthermore, brand engagement is proven to significantly mediate the effect of AR on purchase intention. These findings affirm that the success of AR technology in enhancing purchase intention depends not only on its technological features, but also on the emotional engagement fostered by the brand.
Pengaruh Kecerdasan Emosional, Kecerdasan Spiritual, dan Semangat Kerja Terhadap Prestasi Kerja Guru di MTs Negeri 8 Kebumen Motik, Salsabila Surya; Khasanah, Nur
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.449

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kecerdasan emosional, kecerdasan spiritual, dan semangat kerja terhadap prestasi kerja guru di MTs Negeri 8 Kebumen. Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis deskriptif dan statistik yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda. Analisis dalam penelitian ini dilakukan dengan bantuan program SPSS for Windows versi 22.0. Berdasarkan analisis yang dilakukan, penelitian ini berhasil membuktikan bahwa kecerdasan emosional secara parsial tidak berpengaruh signifikan terhadap prestasi kerja guru, kecerdasan spiritual secara parsial berpengaruh signifikan terhadap prestasi kerja guru dan semangat kerja secara parsial berpengaruh signifikan terhadap prestasi kerja guru. Selain itu secara simultan kecerdasan emosional, kecerdasan spiritual dan semangat kerja berpengaruh signifikan terhadap prestasi kerja guru.
Co-Authors Nur Khasanah Weni Novandari