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All Journal Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Ecoducation
Alaksari, Sirajudin
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Arts Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Upaya Pembinaan Menuju UMKM Digital Era 5.0 Desa Napal Licin: Upaya Pembinaan Mneuju UMKM Digital Era 5.0 Alaksari, Sirajudin; Anisah, Anisah; Saskia, Arna; Fauzani, Fauzani
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 2 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i2.1392

Abstract

Abstract : The development of technology in Indonesia is currently inevitable along with the advancement of science. This development certainly has various impacts, both negative and positive. One of the good impacts is the use of digital technology in the economic sector, especially on the sales or marketing side using digital media. Technological advances encourage micro, small and medium enterprises (MSMEs) to utilize digital platforms in selling and marketing their products. Currently, various social media applications can be used to expand promotional networks. Digital marketing not only expands the reach of promotion but also makes it easier for MSMEs to monitor consumer needs and provide convenience for consumers to obtain product information. Napal Licin Village, North Musi Rawas Regency, South Sumatra is one of the villages that has a large and varied number of MSMEs, so the development of MSMEs really needs to be improved. Therefore, the use of digitalization is very important in the development of MSMEs in Napal Licin Village. The purpose of implementing this activity is to empower MSME actors in innovating and utilizing digitalization as a marketing medium for their businesses or products. The methods used in this activity are socialization, discussion, questions and answers, practice, mentoring and evaluation. Based on the results of the activity, it can be seen that all stages of the activity can be carried out well and smoothly, the activity runs conducively, effectively and efficiently as evidenced by the majority actively participating and being enthusiastic in following the series of socialization activities. Participants are also actively involved in the process of practicing or mentoring the creation of advertising designs as a promotional media that is carried out. The level of participant satisfaction in participating in the activity is indicated by a percentage of 85% of participants feeling very satisfied with the socialization and materials provided, while 5% of participants feel satisfied and 10% feel that the socialization carried out is ordinary.
Faktor Pendorong Ekonomi Kreatif Berbasis Syariah di Kalangan UMKM: Peran Inklusi Keuangan Digital di Indonesia: Drivers of the Islamic Creative Economy among MSMEs: The Role of Digital Financial Inclusion in Indonesia Alaksari, Sirajudin; Anisah; Kumaidi
Economic and Education Journal (Ecoducation) Vol. 8 No. 2 (2026): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v8i2.3250

Abstract

Pengembangan Ekonomi Kreatif Berbasis Syariah (EKBS) yang diimplementasikan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sarolangun menghadapi tantangan dalam hal adopsi teknologi dan peningkatan kapasitas pelaku usaha yang sesuai dengan prinsip syariah. Signifikansi masalah ini terletak pada kebutuhan mendesak untuk mengintegrasikan nilai-nilai etika Islam dengan inovasi modern guna mendorong keberhasilan usaha UMKM yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, kompetensi kewirausahaan syariah, dan akses teknologi terhadap pengembangan EKBS pada UMKM di Kabupaten Sarolangun. Desain penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori. Populasi penelitian berjumlah 287 pelaku UMKM ekonomi kreatif, dengan sampel sebanyak 169 responden yang dipilih melalui teknik proportionate stratified random sampling. Data dikumpulkan melalui kuesioner, observasi, dan wawancara, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap pengembangan EKBS UMKM, baik secara parsial maupun simultan (F-hitung > F-tabel dan p < 0,05). Koefisien determinasi (R2) sebesar 0,659 menunjukkan bahwa 65,9% variasi pengembangan EKBS dijelaskan oleh ketiga variabel tersebut. Secara krusial, studi ini menemukan bahwa integrasi literasi digital, kompetensi kewirausahaan berbasis syariah, dan akses teknologi adalah faktor kunci dan determinan utama dalam mendorong inovasi serta keberhasilan usaha UMKM kreatif yang etis dan berkelanjutan di konteks daerah. Implikasi temuan ini adalah menyediakan dasar empiris yang kuat bagi pemerintah daerah dan lembaga keuangan syariah untuk merumuskan kebijakan yang berfokus pada peningkatan financial digital tabahkam Literasi Digital dan Kompetensi Syariah sebagai strategi akselerasi UMKM.
Co-Authors Anisah ANISAH Fauzani, Fauzani Kumaidi Saskia, Arna