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Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation Ban Teoh, Kok; Ling Lim, Hui; Nee Cheah, Fen; Xin Chai, Jia; Ling Chan, Si; Jie Chang, Wei; Yung Cheah, Wan; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3990

Abstract

This study aims to evaluate the effectiveness of PETRONAS’ sustainability practices, corporate social responsibility (CSR) initiatives, and customer service quality, as well as their combined impact on perceived brand reputation. In 2021, PETRONAS was ranked first in customer experience excellence in Malaysia by KPMG. This research employs a quantitative methodology, gathering data from 100 respondents via an online survey conducted through Google Forms. The findings from the survey reveal that PETRONAS’ dedication to sustainability, active CSR efforts, and high standards of customer service quality play a critical role in enhancing its brand reputation. Notably, sustainability practices, CSR initiatives, and customer service quality directly impact PETRONAS’ brand reputation. The study revealed that sustainability provided the strongest correlation with brand reputation. The study’s proposed framework can be applied to other businesses in the energy sector, encouraging the allocation of additional resources to sustainable energy services, improved environmental management, and advanced technology adoption to elevate customer service. This research provides valuable insights into how sustainability, CSR, and service quality contribute to maintaining brand reputation in the energy industry.
Factors Influencing User Preference For E-Wallets vs. Traditional Payments Methods Ban Teoh, Kok; Ali, Anees Janee; Binti Ahmad Sukri, Nur Fathin Balqis; Binti Abdullah, Nur Aziyanny; Binti Shuazman, Nur Damia; Binti Shaharuddin, Nur Dianah Azwa; Binti Fauzi, Nur Farisyazliana; Hung Kee, Daisy Mui
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.4018

Abstract

E-wallets are digital payment systems that allow users to make contactless transactions through smartphones or computers, offering convenience and efficiency, particularly for remote payments. Traditional payment methods, such as cash, checks, and card swipes, are perceived as more secure and reliable but may lack the flexibility of digital options. This study compares user experiences between e-wallets and traditional payment methods, focusing on perceived ease of use, convenience and usability, privacy and security, and satisfaction. A quantitative approach, utilizing an online survey of 100 respondents, is used to evaluate user preferences. The study aims to identify key factors influencing payment method choice, providing insights that could guide improvements in payment technologies and enhance user experiences for both consumers and businesses.