Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JER
Evana, Silvia Soba
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Customer Experience, Brand Reputation, and Brand Trust on Repurchase Intention of Wardah Cosmetic Products Evana, Silvia Soba; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1322

Abstract

This study aims to analyze the influence of customer experience, brand reputation, and brand trust on repurchase intention of Wardah cosmetic products. The background of the study lies in the importance of consumer loyalty for sustaining a brand’s existence and increasing sales, especially in the highly competitive cosmetics industry. This research employs a quantitative method with data collected through questionnaires distributed to 170 female respondents aged 17–45 years in Surakarta who have used Wardah products. The results of multiple linear regression analysis indicate that customer experience and brand trust have a positive and significant effect on repurchase intention. However, brand reputation does not have a significant effect. The study concludes that enhancing consumer experience and building brand trust are key strategies for increasing repurchase intention.
Co-Authors Kussudyarsana