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All Journal SEIKO : Journal of Management & Business JER
Walean, Frandy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Influential Elements in Consumer Decision-Making on E-Commerce Applications: A Study in North Minahasa Walean, Frandy; Walean, Ronny; Koyongian, Yeane
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1400

Abstract

This study investigates the key factors influencing consumer purchasing decisions through e-commerce applications in North Minahasa Regency, Indonesia. While prior research has largely concentrated on national and urban markets, limited empirical evidence exists regarding consumer behavior in regional contexts. Addressing this gap, the study employs an exploratory factor analysis approach using data collected from 152 respondents who meet specific e-commerce usage criteria. Principal component analysis revealed four dominant factors affecting purchasing decisions: Shopping Convenience, Technological Advancement, Attractive Features, and Social Influence. These factors together explain 70.92% of the total variance in consumer decision-making. Shopping Convenience emerged as the most influential, highlighting the importance of trust, security, and ease of use. The findings provide valuable insights for both academia and e-commerce stakeholders, particularly in optimizing marketing strategies and platform development to suit regional consumer needs. Limitations include geographical scope, sample diversity, and platform generalization. Future research is recommended to explore a broader demographic and additional influencing variables, such as environmental or technological innovations.
The Role of Satisfaction Customer To Brand Loyalty on Tokopedia Koyongian, Yeane; Walean, Frandy
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1611

Abstract

Study This aim For analyze influence quality products and quality service to loyalty brand with satisfaction customer as variables mediation among users of the Tokopedia e-commerce platform in North Minahasa . The research method used is approach quantitative with technique data collection through online questionnaire to 208 respondents who had transactions on Tokopedia. Testing hypothesis done with using equation model structural based on Partial Least Square (PLS) with help device soft SmartPLS 3.0. Research results show that quality products and quality service influential positive and significant to satisfaction Customers . Quality the product is also proven influential positive and significant in a way direct to loyalty brand , whereas quality service No influential direct to loyalty brand . Satisfaction customer proven influential positive and significant to loyalty brand , as well as play a role as variables mediation , where satisfaction customer mediate in a way partial influence quality product to loyalty brand and mediate in a way full influence quality service to loyalty Tokopedia brand in North Minahasa . Findings This confirm importance increase quality products and services For build satisfaction in the end strengthen loyalty brand .
Analisis Keputusan Konsumen Dalam Penggunaan Fasilitas Kartu Kredit Walean, Frandy; Koyongian, Yeane; Walean, Ronny
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.9667

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen di kota Manado dalam menggunakan fasilitas kartu kredit Bank Mandiri. Latar belakang penelitian ini berangkat dari perkembangan sistem pembayaran yang semakin modern ditandai dengan peningkatan volume transaksi non tunai di Indonesia termasuk di Sulawesi Utara. Desain penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner yang dikembangkan dari wawancara mendalam dengan pengguna kartu kredit kemudian diuji validitas dan reliabilitasnya sebelum disebarkan kepada 200 responden dengan 192 responden layak dianalisis. Analisis data dilakukan menggunakan teknik analisis faktor eksploratori dan rotasi varimax. Hasil penelitian menunjukkan terdapat tujuh faktor utama yang mempengaruhi penggunaan kartu kredit Mandiri yaitu iklan, kualitas layanan, promo, citra perusahaan, fasilitas transaksi, keunikan manfaat, dan kemudahan berbelanja. Faktor iklan tercatat memberikan kontribusi variasi terbesar yaitu 39,254%. Temuan ini memberikan implikasi praktis bagi Bank Mandiri untuk memperkuat strategi pemasaran, meningkatkan kualitas layanan, serta mengembangkan fasilitas dan manfaat kartu kredit yang relevan dengan kebutuhan konsumen. Penelitian ini diharapkan dapat menjadi dasar pengambilan keputusan manajerial dalam upaya peningkatan kepuasan dan loyalitas nasabah. Kata Kunci: Kartu Kredit, Analisis Faktor, Perilaku Konsumen, Kota Manado
Co-Authors Ronny H Walean Yeane Koyongian