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All Journal SEIKO : Journal of Management & Business JER
Walean, Frandy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JER

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Influential Elements in Consumer Decision-Making on E-Commerce Applications: A Study in North Minahasa Walean, Frandy; Walean, Ronny; Koyongian, Yeane
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1400

Abstract

This study investigates the key factors influencing consumer purchasing decisions through e-commerce applications in North Minahasa Regency, Indonesia. While prior research has largely concentrated on national and urban markets, limited empirical evidence exists regarding consumer behavior in regional contexts. Addressing this gap, the study employs an exploratory factor analysis approach using data collected from 152 respondents who meet specific e-commerce usage criteria. Principal component analysis revealed four dominant factors affecting purchasing decisions: Shopping Convenience, Technological Advancement, Attractive Features, and Social Influence. These factors together explain 70.92% of the total variance in consumer decision-making. Shopping Convenience emerged as the most influential, highlighting the importance of trust, security, and ease of use. The findings provide valuable insights for both academia and e-commerce stakeholders, particularly in optimizing marketing strategies and platform development to suit regional consumer needs. Limitations include geographical scope, sample diversity, and platform generalization. Future research is recommended to explore a broader demographic and additional influencing variables, such as environmental or technological innovations.
The Role of Satisfaction Customer To Brand Loyalty on Tokopedia Koyongian, Yeane; Walean, Frandy
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1611

Abstract

Study This aim For analyze influence quality products and quality service to loyalty brand with satisfaction customer as variables mediation among users of the Tokopedia e-commerce platform in North Minahasa . The research method used is approach quantitative with technique data collection through online questionnaire to 208 respondents who had transactions on Tokopedia. Testing hypothesis done with using equation model structural based on Partial Least Square (PLS) with help device soft SmartPLS 3.0. Research results show that quality products and quality service influential positive and significant to satisfaction Customers . Quality the product is also proven influential positive and significant in a way direct to loyalty brand , whereas quality service No influential direct to loyalty brand . Satisfaction customer proven influential positive and significant to loyalty brand , as well as play a role as variables mediation , where satisfaction customer mediate in a way partial influence quality product to loyalty brand and mediate in a way full influence quality service to loyalty Tokopedia brand in North Minahasa . Findings This confirm importance increase quality products and services For build satisfaction in the end strengthen loyalty brand .
Co-Authors Ronny H Walean Yeane Koyongian