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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian BERNAS: Jurnal Pengabdian Kepada Masyarakat Relevance: Journal of Management and Business
Rochim, Nazulah Mufarichah
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Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Bibliometric Analysis: Brand Image And Marketing Research In Indonesia 2016-2025 Period Wijaya, Ababil Karhoma; Rochim, Nazulah Mufarichah
Relevance: Journal of Management and Business Vol. 8 No. 1 (2025): June
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v8i1.11795

Abstract

Understanding how brand image research in Indonesia has evolved over the past decade is essential for scholars and practitioners aiming to position their work within a rapidly expanding marketing landscape. This study conducts a comprehensive bibliometric analysis of Scopus‐indexed publications on “Brand Image” and “Marketing” related to Indonesia from 2016 to 2025. Using Microsoft Excel 2016 for initial data handling and VOSviewer 1.6.20 for network visualization, we identified 52 relevant articles. Co‑occurrence analysis of author keywords revealed six thematic clusters, dominated by: brand awareness, brand image, purchase intention, social media, and city branding. The term brand image emerged as the most central node, appearing in 19 documents with a total link strength of 21. Temporal mapping shows a steady rise in publications after 2020, reflecting increased scholarly attention to digital‑driven branding strategies. Our findings deliver a clear snapshot of the intellectual structure, influential themes, and research gaps in Indonesian brand‑image scholarship. These insights provide a roadmap for future studies—especially those exploring digital touchpoints and regional branding—to deepen theoretical development and inform evidence‑based marketing practice across Indonesia’s diverse consumer markets.
PENGEMBANGAN UMKM DESA DENGAN KONSEP DIGITAL ECONOMY DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DI DESA JATISARI, MALANG Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Rochim, Nazulah Mufarichah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14412

Abstract

Desa Jatisari, yang terletak di Kecamatan Pakisaji, Kabupaten Malang, merupakan desa mitra Universitas Negeri Malang. Letaknya yang strategis dengan kondisi alam yang mendukung menjadikan desa ini cocok untuk kegiatan pertanian karena curah hujan yang tinggi serta ketersediaan air dari sungai dan sumber mata air alami. Sebagian besar penduduknya bekerja di sektor pertanian, sementara yang lain bergerak di bidang perdagangan, jasa, dan industri kecil. UMKM (Usaha Mikro, Kecil, dan Menengah) di desa ini memiliki potensi besar, dengan produk-produk seperti keripik buah, kopi bubuk, minuman herbal tradisional, kerajinan bambu, batik tulis, kue rumahan, produk olahan susu, dan telur asin. Namun, potensi ini belum tergarap secara maksimal karena lemahnya manajemen usaha dan strategi pemasaran. Salah satu solusi yang diusulkan adalah penerapan konsep ekonomi digital, yang memanfaatkan teknologi digital untuk meningkatkan efisiensi manajemen dan memperluas jangkauan pasar UMKM melalui e-commerce. Program pelatihan manajemen UMKM berbasis digital ini bertujuan untuk membantu para pelaku usaha lokal meningkatkan daya saing mereka di pasar yang lebih luas. Luaran dari program ini berupa foto produk untuk pemasaran digital dan panduan untuk mengaktifkan pemasaran digital mereka.
A BIBLIOMETRIC ANALYSIS: RESEARCH OF URBAN FARMING IN INDONESIA PERIOD 1991-2023 Rochim, Nazulah Mufarichah; Heriqbaldi, Unggul
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): Special Edition in Collaboration with The 4th International Conference on Agricu
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.21214

Abstract

This research is related to urban farming as a major variable in this publication. The aim of this research is to investigate the profile of original scientific articles along with reviews on the topic of urban farming in Indonesia in the period 1991-2023 using bibliometric analysis. Journals related to urban farming in Indonesia published between 1991-2023 are taken from Scopus. The records analyzed and taken from the research material as characteristic of the subsequent quotation containing the distribution of the author's name, year of publication, principal author institution, publisher processed using Microsoft Excel 2016 and VOSviewer v.1.61 are used to create bibliometric diagrams. A total of 81 journals published in Scopus were written by 160 identified authors. The number of published articles continued to increase from 1991 to 2023, with the majority of articles written in English. The most cited article is Aquaculture Research with a 10-year quotation. Visualization analysis based on the accuracy of connected words in titles and abstracts has revealed several groups of research. This research contributes to providing a systematic overview of the productivity and visibility of research projects focused on urban farming in Indonesia, which is expected to be used to organize and prioritize future research. 
Co-Authors Ely Siswanto Handri Dian Wahyudi Misbahul Munir Unggul Heriqbaldi Wijaya, Ababil Karhoma