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Yugustama, Angga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Digital Technology Use on the Effectiveness of Business Plan Development by Young Entrepreneurs in Banjarmasin City Rusnanti, Delia Putri; Maftukhin, Maftukhin; Yugustama, Angga; Triyanto, Ade; Cahyono, Fadia Budi; Rahmawati, Imelda Dian
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.2

Abstract

This study aims to explore the influence of the use of digital technology on the effectiveness of business plan preparation by young entrepreneurs in Banjarmasin city. The research was conducted using a quantitative approach. Data collection was carried out using a questionnaire assisted by google form. The number of samples in this study were 100 young entrepreneurs in Banjarmasin City. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of the SmartPLs program. The results showed that business planning software and social media and digital platforms have a significant effect on the effectiveness of business plan preparation in Banjarmasin City. Based on the results of this study, it is expected that young entrepreneurs in Banjarmasin should make greater use of business planning software as well as digital platforms and social media to enhance the effectiveness of their business plan development. Local governments, training institutions, and business communities can use these findings as a basis for designing more targeted digital training and mentoring programs.
Co-Authors Cahyono, Fadia Budi Imelda Dian Rahmawati Maftukhin Maftukhin Rusnanti, Delia Putri Triyanto, Ade