Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dayasaing EVOLUSI : Jurnal Sains dan Manajemen
Hermawan Teguh Saputra
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PADA KAFE KOPI KAMPUS JEMBER Puspitasari, Ayu Tri; Nike Norma Epriliyana; Hermawan Teguh Saputra
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of business in Indonesia has led to increasingly intense market competition, including in Jember, where food and beverage businesses are on the rise. One such business is Kopi Kampus Café, established in 2022, which has attracted a diverse range of customers— from students and youth to the general local community. This study aims to analyze the influence of Experiential Marketing on customer satisfaction and loyalty at Kopi Kampus Jember. A quantitative approach was used, employing a survey design with data collected through questionnaires. The study involved 260 respondents who are customers of the café. The research instrument was designed to measure three key variables: Experiential Marketing, customer satisfaction, and customer loyalty. Data analysis techniques included instrument testing, path analysis, and hypothesis testing, with SPSS 27 as the supporting tool. The expected outcome of this research is to contribute to more effective marketing strategies, particularly within the student segment, and to provide insights for Kopi Kampus management on how to implement Experiential Marketing strategies to enhance customer satisfaction and loyalty.
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Di Tengah Persaingan Jasa Laundry (Studi Pada Aida Laundry Jember) Jumaidah; Hanif Hadinata Utama; Hermawan Teguh Saputra
Evolusi : Jurnal Sains dan Manajemen Vol. 14 No. 1 (2026): Periode Maret 2026
Publisher : LPPM Universitas Bina Sarana Informatika Kampus Kabupaten Banyumas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/evolusi.v14i1.11813

Abstract

This study was conducted to examine how service quality affects customer loyalty at Aida Laundry in Jember Regency. To maintain customer retention amid fierce competition in the laundry business, improving service quality is a strategy that must be implemented by business operators. This study applied a quantitative method designed in the form of explanatory research. The sample in this study involved 50 respondents selected through accidental sampling. Research data was obtained through the distribution of a five-point Likert scale questionnaire, then analyzed using descriptive statistics and simple linear regression methods. Based on the analysis results, service quality was proven to have a positive and significant effect on customer loyalty, as indicated by a significance value of 0.021, which is less than 0.05. The coefficient of determination value of 10.6% indicates that variations in customer loyalty can be explained by service quality, while the rest is influenced by other variables that were not studied. The results of this study reinforce that customer loyalty can be built through improving service quality, which includes the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. Thus, Aida Laundry is encouraged to continuously improve its service quality in order to maintain customer loyalty and strengthen its business competitiveness
Co-Authors Hanif Hadinata Utama Jumaidah Nike Norma Epriliyana Puspitasari, Ayu Tri