Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat
Kadek Ayu Ira Amelia Dewi
Unknown Affiliation
Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
An Analysis of the Language Styles Used in Discovery Kartika Plaza Hotel Advertisements Kadek Ayu Ira Amelia Dewi; I Ketut Armawan; Ni Putu Era Marsakawati
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1098

Abstract

This research aims to analyze the language style used and the message conveyed in Discovery Kartika Plaza Hotel Advertisements. The research design used in this study is descriptive qualitative. The researcher, table, and notebook are instruments used in this research. Based on the findings and discussion, there are 7 types of language styles from 20 data points found. The language styles are 1) Hyperbole, 2) Metaphor, 3) Alliteration, 4) Personification, 5) Metonymy, 6) Prolepsis, 7) Synecdoche. Hyperbole is one of the most frequently used language styles in hotel advertisements, with a frequency of occurrence of 25% of all language styles analyzed. The message conveyed to the reader is that the language style used in Discovery Kartika Plaza Hotel advertisements is carefully designed to persuade and attract potential guests by evoking emotions, creating a sense of luxury or comfort, and highlighting unique experiences.
Co-Authors I Ketut Armawan Ni Putu Era Marsakawati