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All Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan Islam Darussalam (JMPID)
Instiyawati Hakim
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Education Social Sciences Other

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Pemasaran Sekolah dalam Meningkatkan Minat Peserta Didik Baru di SMA Negeri 4 Tapung Muhammad Aryo Ramadhan; Merrina Ulfa; Instiyawati Hakim; Zia Shakila; Agus Gunawan; Cindy Alia Tasya
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1299

Abstract

Penelitian ini bertujuan mendeskripsikan strategi pemasaran yang diterapkan SMA Negeri 4 Tapung dalam meningkatkan minat peserta didik baru, mengidentifikasi tantangan yang dihadapi, serta merumuskan solusi strategis. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sekolah menerapkan tiga strategi utama, yaitu pemasaran relasional, promosi langsung ke sekolah-sekolah tingkat pertama, dan pemanfaatan media sosial. Namun, strategi tersebut menghadapi beberapa kendala seperti keterbatasan anggaran, belum optimalnya pengelolaan media sosial, dan permasalahan dalam implementasi zonasi. Solusi yang direkomendasikan meliputi penguatan kolaborasi dengan masyarakat, pembentukan tim media digital yang kompeten, serta peningkatan koordinasi dan sosialisasi zonasi. Strategi pemasaran yang adaptif diperlukan untuk memperkuat daya saing sekolah negeri dalam menghadapi dinamika dunia pendidikan.
Library Collection Management: Catalogization And Classification In Madrasah Libraries Merrina Ulfa; Muhammad Aryo Ramadhan; Instiyawati Hakim
Jurnal Manajemen Pendidikan Islam Darussalam Vol. 7 No. 2 (2025): September 2025
Publisher : Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jmpid.v7i2.4038

Abstract

This study aims to examine the implementation of cataloging and classification of El-Hayaah library collections at State Islamic Senior High School (MAN) 1 Pekanbaru and analyze its role in supporting effective and efficient library management. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and documentation. The results show that cataloging and classification are carried out manually and digitally using the Dewey Decimal Classification (DDC) system and barcode -based applications. This process simplifies collection management, borrowing, and returning books. Collection evaluation and maintenance are carried out twice a year, with direct and indirect preservation strategies. In addition, increasing reading interest is carried out through scheduled class visits and thematic book classification. The study concludes that systematic collection management contributes significantly to supporting student literacy. It is recommended that libraries expand digitalization and librarian training to improve information technology-based services.
Co-Authors Agus Gunawan Cindy Alia Tasya Merrina Ulfa Muhammad Aryo Ramadhan Zia Shakila