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All Journal Journal of the Community Development in Asia
Rajandran, Parindran
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Humanities

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Enhancing Business Performance through Social Media Platforms Amid the COVID-19 Pandemic: A Study on Shopee in Malaysia Gan, Kia Hui; Das, Abhijit; Puvaneswaran, Vivekka; Rajandran, Parindran; Cheng, Zhichai; Li, Zhengang; Alothman, Salem; Almutairi, Nojoud
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1504

Abstract

Since corona-virus disease (COVID-19) has caused a major economic shock, entrepreneurs such as small business owners, agents, and drop shippers face enormous obstacles to carry out their businesses. This study aims to investigate the extent of social media platforms such as Youtube, Facebook, and Instagram in attracting customers towards Shopee, leading its business performance. This brief discusses how the COVID-19 crisis is accelerating an expansion of e-commerce especially Shopee towards customers, likely involving a long-term shift of e-commerce transactions from luxury goods and services to everyday necessities in conjunction with driving users' satisfaction, leading to business performance improvements. An online survey questionnaire is used for data collection and the respondents consist of a total of 150 Shopee users (buyers) from Malaysia. The findings of this study serve a valuable insight and guidelines for businesses to integrate into social media platforms for effective marketing as well as potential future development.Keywords: Business performance, COVID-19, E-commerce, Entrepreneurs, Shopee, Social media.
Co-Authors Almutairi, Nojoud Alothman, Salem Cheng, Zhichai Das, Abhijit Gan, Kia Hui Li, Zhengang Puvaneswaran, Vivekka