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A Study on Customer Satisfaction of AirAsia Berhad Teoh, Kok Ban; Gan, Kia Hui; Darishini, Letchumunen; Umamageswari, Umamageswari; Neoh, Kah Yong; Jivega, Nadarajah; Low, Yen Ling; Lu, Shuang; Mah, Ehy Tarh; Ma, Yan Qi
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2170

This study explores customer satisfaction in the context of AirAsia Berhad, a prominent low-cost airline. It focuses on three key dimensions: tangible, assurance, and responsiveness. The research reveals that tangible factors, such as the physical aspects of service, significantly influence customer satisfaction. Assurance, which encompasses competence, courtesy, and reliability, also plays a crucial role in keeping customers content. Moreover, responsiveness, or the airline's ability to deliver prompt and efficient service, enhances overall satisfaction. Understanding these dimensions is vital for AirAsia and similar airlines, as addressing them can meet customer expectations, foster loyalty, and improve overall performance. This research offers insights into the complex relationship between service quality and customer satisfaction in the airline industry, guiding strategies for enhancing the passenger experience.

A Study on Unemployment rate of Youth Graduates Student in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheah, Zong Bin; Teh, Wan Xin; Tan, Qing Yee; Ng, Ningze; Goh, Yi Lin; Prerna, Kumari; Kanoujiya, Snehal Deepak
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2113

This research aims to investigate how English Proficiency, Employability Skills and Job Mismatch affect unemployment rate among youth graduate students. This quantitative research distributed an online questionnaire to collect data from 300 unemployed youth graduate students. The findings concluded that English proficiency and job mismatch have significant positive relationship with unemployment rate, whereas employability skills possess a significant negative relationship with unemployment rate. The findings contribute to the continuous improvement on unemployment rate among the youth graduate students of Malaysia by English proficiency, employability skills and job mismatch.

A Study on Customer Satisfaction of Telekom Malaysia Broadband Teoh, Kok Ban; Gan, Kia Hui; Rishimelan, Sangar; Kavithanjli, Munusamy; Yong, Hui Yee; Lee, Jie Min; Lim, Yen Ying
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.

A Study on Customer Satisfaction of AirAsia Berhad Teoh, Kok Ban; Gan, Kia Hui; Darishini, Letchumunen; Umamageswari, Umamageswari; Neoh, Kah Yong; Jivega, Nadarajah; Low, Yen Ling; Lu, Shuang; Mah, Ehy Tarh; Ma, Yan Qi
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2170

This study explores customer satisfaction in the context of AirAsia Berhad, a prominent low-cost airline. It focuses on three key dimensions: tangible, assurance, and responsiveness. The research reveals that tangible factors, such as the physical aspects of service, significantly influence customer satisfaction. Assurance, which encompasses competence, courtesy, and reliability, also plays a crucial role in keeping customers content. Moreover, responsiveness, or the airline's ability to deliver prompt and efficient service, enhances overall satisfaction. Understanding these dimensions is vital for AirAsia and similar airlines, as addressing them can meet customer expectations, foster loyalty, and improve overall performance. This research offers insights into the complex relationship between service quality and customer satisfaction in the airline industry, guiding strategies for enhancing the passenger experience.Â

A Study on Unemployment rate of Youth Graduates Student in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheah, Zong Bin; Teh, Wan Xin; Tan, Qing Yee; Ng, Ningze; Goh, Yi Lin; Prerna, Kumari; Kanoujiya, Snehal Deepak
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2113

This study delves into the dynamics of unemployment rate among recent graduates within the first two years post-graduation. By employing Partial Least Square (PLS) as a statistical tool, the research aims to assess both the measurement and structural models, providing valuable insights into the factors influencing unemployment. This research aims to investigate how English proficiency, employability skills and job mismatch affect unemployment rate among youth graduate students in Malaysia. This quantitative research distributed an online questionnaire to collect data from 300 unemployed youth graduate students. The findings implies that English proficiency and job mismatch have significant positive relationship with unemployment rate, whereas employability skills possess a significant negative relationship with unemployment rate. The findings contribute to the continuous improvement on unemployment rate among the youth graduate students of Malaysia by English proficiency, employability skills and job mismatch

Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform Gan, Kia Hui; Lim, Wei Sheng; Lim, Sheue Hui; Aronkar, Praveen; Lin, Xinyuan; Binti Meor Hashim, Maisarah; Binti Saadon, Mas Dalyna; Nur Akmalia, Desta Safa; Dewanti, Rosa Ayu; Syafiyyah Putri, Rr. Shafana; Bajpayee, Vedika; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.96

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between the e-marketing strategies and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables are investigated. The results indicate assurance and responsibility have significant and positive influence on customer satisfaction whereas efficiency has significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction RETRACTION NOTE: The reason for retraction is duplicate publication. The same article has been published in another journal, which is the correct and original version, accessible at: https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/3213 DOI: https://doi.org/10.32535/jcda.v7i2.3213 This publication in AGEBJ is therefore retracted and should not be considered part of the scientific record. We regret the oversight and apologize to our readers.

Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z in Malaysia Gan, Kia Hui; Lim, Hui Ling; Choo, Ke Shan; Chong, Jes Yee; En Chong, Jing; Chong, Xin Yi; Choong, Kai Wen; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3855

The monetary climate has evolved due to the rapid advancement of digital payment systems, and Touch ‘n Go is one of the contactless smart card systems that is commonly used to conduct transactions, especially among younger generations. Touch ‘n Go is the foundation of the digital revolution within Malaysia’s mobility ecosystem, creating an enjoyable shopping experience for millions of Malaysians. Thus, this study investigates the factors influencing Millennials and Generation Z's intention to use e-wallets. The research focuses on four key variables: perceived security, perceived usefulness, consumer’s attitude, and social influence. Data was collected through a survey of 150 Millennials and Generation Z respondents and the impact of these factors on the intention to use e-wallets was analysed using quantitative methods. The findings show that perceived usefulness and consumer attitude significantly drive Touch ’n Go eWallet adoption, emphasizing functionality and user experience. However, perceived security and social influence had no significant impact on usage intention. The study offers insights for digital wallet providers and legislators looking to boost the adoption rate of digital payment systems in Malaysia.

The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Gan, Kia Hui; Lim, Hui Ling; Chung, Wem Ney; Chow, Li Yan; Chua, Hui Sin; Dai, Zhengyang; Diong, Wei Ting; Ali, A.J; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3856

Effective marketing strategies play a crucial role in building strong brand equity, and Nestlé has consistently leveraged quality perception, distribution intensity, and advertising to maintain its competitive position in the food and beverage industry. The objective of this research is to examine how Nestlé’s marketing strategies, particularly quality perception, distribution intensity, and advertising, influence brand equity in the competitive food and beverage sector. Additionally, this study aims to investigate the mediating role of brand awareness in strengthening the relationship between these marketing factors and brand equity. A questionnaire was distributed to 200 randomly selected respondents through Google Forms to gain insight into consumer perception. The quantitative methodology was used to analyze the data that had been collected. The results indicate that brand awareness plays a significant role in shaping brand equity, acting as a mediator between key marketing factors and brand perception. Quality perception, distribution intensity, and advertising positively influence both brand awareness and brand equity, confirming their importance in brand development. While brand awareness was found to mediate the relationship between distribution intensity, advertising, and brand equity, it did not significantly mediate the link between quality perception and brand equity. The overall model demonstrates strong explanatory power, highlighting the effectiveness of marketing strategies in strengthening brand equity.

Factors Influencing Consumers’ Behavioral Intention to Use E-Hailing Services in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheong, Choon Sing; Cheong, Li Qing; Chew, Hao Ran; Chia, Ting Ting; Chien, Yoke Choo; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3992

E-hailing is a service that links passengers with drivers of private cars or taxis by enabling consumers to schedule transportation via a website or mobile app such as GrabCar. In cities and locations with limited access to public transit, e-hailing services have grown in popularity. GrabCar is an e-hailing service that charges a set fee for chauffeured transportation in private vehicles. With GrabCar, users can quickly arrange where they want to be picked up and dropped off, view the estimated cost, and even follow their ride's arrival in real time. This study aims to investigate the factors influencing customers’ behavioral intention to use e-hailing apps- GrabCar in Malaysia. An online survey form was prepared to collect data from 100 respondents. The results indicate that factors including perceived usefulness and price of the GrabCar application have significant influences on the consumer’s behavioral intention to use the e-hailing service, while perceived ease of use and safety also play a role in influencing the consumer’s behavioral intention to use the e-hailing service. This study provides valuable insights and guidance to service providers, which enhances customer satisfaction for future development.

Enhancing Business Performance through Social Media Platforms Amid the COVID-19 Pandemic: A Study on Shopee in Malaysia Gan, Kia Hui; Das, Abhijit; Puvaneswaran, Vivekka; Rajandran, Parindran; Cheng, Zhichai; Li, Zhengang; Alothman, Salem; Almutairi, Nojoud
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1504

Since corona-virus disease (COVID-19) has caused a major economic shock, entrepreneurs such as small business owners, agents, and drop shippers face enormous obstacles to carry out their businesses. This study aims to investigate the extent of social media platforms such as Youtube, Facebook, and Instagram in attracting customers towards Shopee, leading its business performance. This brief discusses how the COVID-19 crisis is accelerating an expansion of e-commerce especially Shopee towards customers, likely involving a long-term shift of e-commerce transactions from luxury goods and services to everyday necessities in conjunction with driving users' satisfaction, leading to business performance improvements. An online survey questionnaire is used for data collection and the respondents consist of a total of 150 Shopee users (buyers) from Malaysia. The findings of this study serve a valuable insight and guidelines for businesses to integrate into social media platforms for effective marketing as well as potential future development.Keywords: Business performance, COVID-19, E-commerce, Entrepreneurs, Shopee, Social media.

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