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A Study on Customer Satisfaction of AirAsia Berhad Teoh, Kok Ban; Gan, Kia Hui; Darishini, Letchumunen; Umamageswari, Umamageswari; Neoh, Kah Yong; Jivega, Nadarajah; Low, Yen Ling; Lu, Shuang; Mah, Ehy Tarh; Ma, Yan Qi
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2170

This study explores customer satisfaction in the context of AirAsia Berhad, a prominent low-cost airline. It focuses on three key dimensions: tangible, assurance, and responsiveness. The research reveals that tangible factors, such as the physical aspects of service, significantly influence customer satisfaction. Assurance, which encompasses competence, courtesy, and reliability, also plays a crucial role in keeping customers content. Moreover, responsiveness, or the airline's ability to deliver prompt and efficient service, enhances overall satisfaction. Understanding these dimensions is vital for AirAsia and similar airlines, as addressing them can meet customer expectations, foster loyalty, and improve overall performance. This research offers insights into the complex relationship between service quality and customer satisfaction in the airline industry, guiding strategies for enhancing the passenger experience.

A Study on Unemployment rate of Youth Graduates Student in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheah, Zong Bin; Teh, Wan Xin; Tan, Qing Yee; Ng, Ningze; Goh, Yi Lin; Prerna, Kumari; Kanoujiya, Snehal Deepak
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2113

This research aims to investigate how English Proficiency, Employability Skills and Job Mismatch affect unemployment rate among youth graduate students. This quantitative research distributed an online questionnaire to collect data from 300 unemployed youth graduate students. The findings concluded that English proficiency and job mismatch have significant positive relationship with unemployment rate, whereas employability skills possess a significant negative relationship with unemployment rate. The findings contribute to the continuous improvement on unemployment rate among the youth graduate students of Malaysia by English proficiency, employability skills and job mismatch.

A Study on Customer Satisfaction of Telekom Malaysia Broadband Teoh, Kok Ban; Gan, Kia Hui; Rishimelan, Sangar; Kavithanjli, Munusamy; Yong, Hui Yee; Lee, Jie Min; Lim, Yen Ying
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.

A Study on Customer Satisfaction of AirAsia Berhad Teoh, Kok Ban; Gan, Kia Hui; Darishini, Letchumunen; Umamageswari, Umamageswari; Neoh, Kah Yong; Jivega, Nadarajah; Low, Yen Ling; Lu, Shuang; Mah, Ehy Tarh; Ma, Yan Qi
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2170

This study explores customer satisfaction in the context of AirAsia Berhad, a prominent low-cost airline. It focuses on three key dimensions: tangible, assurance, and responsiveness. The research reveals that tangible factors, such as the physical aspects of service, significantly influence customer satisfaction. Assurance, which encompasses competence, courtesy, and reliability, also plays a crucial role in keeping customers content. Moreover, responsiveness, or the airline's ability to deliver prompt and efficient service, enhances overall satisfaction. Understanding these dimensions is vital for AirAsia and similar airlines, as addressing them can meet customer expectations, foster loyalty, and improve overall performance. This research offers insights into the complex relationship between service quality and customer satisfaction in the airline industry, guiding strategies for enhancing the passenger experience.Â

Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform Gan, Kia Hui; Lim, Wei Sheng; Lim, Sheue Hui; Aronkar, Praveen; Lin, Xinyuan; Binti Meor Hashim, Maisarah; Binti Saadon, Mas Dalyna; Nur Akmalia, Desta Safa; Dewanti, Rosa Ayu; Syafiyyah Putri, Rr. Shafana; Bajpayee, Vedika; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.96

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between the e-marketing strategies and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables are investigated. The results indicate assurance and responsibility have significant and positive influence on customer satisfaction whereas efficiency has significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction RETRACTION NOTE: The reason for retraction is duplicate publication. The same article has been published in another journal, which is the correct and original version, accessible at: https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/3213 DOI: https://doi.org/10.32535/jcda.v7i2.3213 This publication in AGEBJ is therefore retracted and should not be considered part of the scientific record. We regret the oversight and apologize to our readers.

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