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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Abiwara : Jurnal Vokasi Administrasi Bisnis JAMBIS : Jurnal Administrasi Bisnis
Prehantio, Tri Waluyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta Zahro, Fatimatu; Sholeh, Muhammad; Prehantio, Tri Waluyo; Amalia, Laila
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i2.3999

Abstract

This study was motivated by the phenomenon of decreased interest in purchasing Cataleyaonlineshop products resulting in a decrease in revenue at Cataleyaonlineshop. The existence of possible causes of declining buying interest needs to be studied so that sales at Cataleyaonlineshop can increase again. This study is a study using quantitative research methods with descriptive research type. The data collection method used is a questionnaire. The population in this study is Cataleyaonlineshop customers with a total of 344 customers, sampling using the slovin formula as many as 77 samples. The results of the questionnaire were analyzed using test data instruments, namely validity test and reliability test, classical assumption test, correlation coefficient analysis and coefficient of determination, multiple linear regression analysis, t test and f test. The results of this study showed that the variable X1 produces positive results and significant to the purchase interest (Y) tthe count showed results of 16.836 > ttable of 0.677. The results of testing on variable X2 give positive and significant results on purchase interest (Y) tthe count shows results of 15.717 > ttable of 0.677. The results of the f test on the variable Electronic Word of Mouth (X1), social Media promotion (X2) together that significantly affect the Fhitung value of 193.831 > 3.12 Ftabel. And the value of the coefficient of determination of 0.840.
Analisis Efektivitas Sosialisasi Perpajakan Dalam Rangka Meningkatkan Kepatuhan Wajib Pajak Usaha Mikro Kecil Dan Menengah (UMKM) di KPP Pratama Jakarta Sawah Besar Satu Andrayanti, Iin; Denada, Adella; Prehantio, Tri Waluyo; Amalia, Laila
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.423

Abstract

This study analyzes the effectiveness of tax outreach in improving taxpayer compliance among Micro, Small, and Medium Enterprises (MSMEs) at the Jakarta Sawah Besar Satu Tax Office (KPP Pratama). Using descriptive qualitative methods, data was obtained through interviews, observation, and documentation. The results indicate that the effectiveness of tax outreach has not been fully achieved, influenced by factors such as the large number of new provisions, diverse taxpayer backgrounds, difficulties in reaching taxpayers due to incomplete data, and limited tax knowledge. To overcome these obstacles, direct and indirect education through mass media, tailoring materials to taxpayer needs, reminders, and in-person visits were conducted. These findings emphasize the importance of an intensive and adaptive outreach strategy to improve MSME tax compliance
Pengaruh Viral Marketing Instagram Dan Celebrity Endoser Terhadap Minat Beli Produk Scarlet Whitening Pada Masyarakat Kecamatan Jagakarsa Aqilah, Yoni Adani; Prehantio, Tri Waluyo
JAMBIS : Jurnal Administrasi Bisnis Vol 5, No 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5199

Abstract

This research aimed to find out and analyze the influence of Instagram viral marketing and celebrity endorsers on the interest in purchasing Scarlett Whitening products among the people of Jagakarsa Subdistrict. The research method used descriptive analysis with a quantitative approach. The population of this research was the population of Jagakarsa Subdistrict, with sampling using the Hair formula, resulting in a sample of 100 respondents. The data analysis technique in this research used descriptive statistics with multiple linear regression analysis. Each respondent was given 30 statements using a Likert scale, and this research used instrument testing (validity and reliability tests), classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, hypothesis testing (T-test, F-test, and coefficient of determination), and f- test. Meanwhile, data processing used the SPSS version 26 for Mac program. The results showed that viral marketing and celebrity endorsers had a significant simultaneous influence on purchase interest. The coefficient of determination (R2) showed that the viral marketing and celebrity endorser variables had a simultaneous influence of 13% on purchase interest, while the remaining 87% was influenced by other variables not researched in this research.
Co-Authors Amalia, Laila Andrayanti, Iin Aqilah, Yoni Adani Denada, Adella MUHAMMAD SHOLEH Zahro, Fatimatu