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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Ilmiah Riset Aplikasi Manajemen
Zahro, Fatimatu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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PENGARUH HARGA, LOKASI, VARIASI PRODUK DAN PROMOSI WHATSAPP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI KOPI TWENTY-TWO BUDURAN SIDOARJO Zahro, Fatimatu; Ruspitasari, Widi; Handoko, Yunus
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 2 No 1 (2024): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jiram.v2i1.44

Abstract

Tujuan penelitian ini untuk mengetahui apakah harga, lokasi, variasi produk dan promosi WhatsApp berpengaruh terhadap keputusan pembelian pada kedai kopi Twenty-Two Buduran Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif. Populasi yang digunakan pada penelitian ini adalah konsumen pada kedai kopi Twenty-Two Buduran Sidoarjo berusia diatas 17th. Jumlah sampel sebanyak 100 responden, menggunakan teknik non-probability sampling dengan purposive sampling. Instrumen yang digunakan adalah kuisioner, kemudian dianalisis menggunakan analisis regresi linier berganda dengan SPSS for Windows 26.0. Hasil dari penelitian ini menunjukkan; 1) Harga tidak berpengaruh terhadap keputusan untuk melakukan pembelian; 2) Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian; 3) Variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian; 4) Promosi WhatsApp berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan harga, lokasi, variasi produk dan promosi WhatsApp berpengaruh terhadap keputusan pembelian pada kedai kopi Twenty-Two Buduran Sidoarjo. Besarnya pengaruh adalah 76,2% dan sisanya 23,8% dijelaskan oleh beberapa variabel independent lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta Zahro, Fatimatu; Sholeh, Muhammad; Prehantio, Tri Waluyo; Amalia, Laila
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i2.3999

Abstract

This study was motivated by the phenomenon of decreased interest in purchasing Cataleyaonlineshop products resulting in a decrease in revenue at Cataleyaonlineshop. The existence of possible causes of declining buying interest needs to be studied so that sales at Cataleyaonlineshop can increase again. This study is a study using quantitative research methods with descriptive research type. The data collection method used is a questionnaire. The population in this study is Cataleyaonlineshop customers with a total of 344 customers, sampling using the slovin formula as many as 77 samples. The results of the questionnaire were analyzed using test data instruments, namely validity test and reliability test, classical assumption test, correlation coefficient analysis and coefficient of determination, multiple linear regression analysis, t test and f test. The results of this study showed that the variable X1 produces positive results and significant to the purchase interest (Y) tthe count showed results of 16.836 > ttable of 0.677. The results of testing on variable X2 give positive and significant results on purchase interest (Y) tthe count shows results of 15.717 > ttable of 0.677. The results of the f test on the variable Electronic Word of Mouth (X1), social Media promotion (X2) together that significantly affect the Fhitung value of 193.831 > 3.12 Ftabel. And the value of the coefficient of determination of 0.840.
Meningkatkan Kualitas Pelayanan Terhadap Kepuasan Pelanggan dengan Metode SERVQUAL di CV. Budidaya Jamur Sejati Zahro, Fatimatu; Riyana, Iis; Sulistyowati, Enik
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 3 (2025): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i3.45002

Abstract

To improve the quality of service towards customer satisfaction at CV.Budidaya Jamur Sejati using the SERVQUAL method. The study was conducted by distributing questionnaires to customers to measure their perceptions and expectations of the five dimensions of service quality, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The results of the analysis showed that there was a negative gap in all dimensions of SERVQUAL, indicating that the service provided had not fully met customer expectations. The Assurance dimension showed the largest gap, indicating a need for improvement in the aspect of guaranteeing professionalism and staff skills. While the Tangibles dimension had the smallest gap, but still required attention. It can be concluded that it is necessary to improve employee competence, accelerate physical facility repair services, increase empathy towards customers, and conduct periodic evaluations to improve customer satisfaction and strengthen the position of CV.Budidaya Jamur Sejati in the mushroom cultivation industry in Indonesia.
Co-Authors Amalia, Laila Enik, Enik Sulistyowati MUHAMMAD SHOLEH Prehantio, Tri Waluyo Riyana, Iis Ruspitasari, Widi Yunus Handoko