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Customer Management at Gig's Batik MSMEs to Build Customer Loyalty Nuvriasari, Audita; Zaharsah, Jauhar; Agustin, Fanny; Shanas, Khoiriah; Yulianto, Eko
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.215

Abstract

This community service activity aims to: (1). Increase partners' understanding of the importance of building customer loyalty, (2). Upgrade partners' knowledge and skills in managing customer databases so that they can be used for implementing further marketing programs such as: providing information on new products or to promote products, and (3). Broaden partners' insights in managing customer loyalty as one of the bases to support improving MSMEs business performance. The method used in this community service activity is through outreach activities, training and monitoring or mentoring program implementation. The results of the implementation of the community service program indicate an increase in partners' knowledge regarding the importance of building customer loyalty, managing customer data and an increase in partners' skills in documenting customer databases. Besides that, partners also have additional knowledge about managing customer loyalty Based on the programs that have been implemented, it can be concluded that customer relationship management is an important key to building customer loyalty. For this reason, entrepreneurs need to focus on consumers so that they feel satisfied and are willing to make repeated purchases of the products offered by MSMEs.
Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan Terhadap Kebijakan Hutang pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023 Agustin, Fanny; Sumiyarsih, Sumiyarsih
Journal of Accounting Law Communication and Technology Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i2.6623

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh variabel profitabilitas yang diukur dengan menggunakan Return On Asset (ROA), Likuiditas diukur dengan menggunakan Current Ratio (CR), Ukuran Perusahaan Log Natural Total Asset dan Kebijakan Hutang diukur dengan menggunakan Debt to Equity Ratio (DER). Populasi pada penelitian ini adalah seluruh perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia. Penelitian ini bersifat kuantitatif dengan data sekunder. Perolehan data dari www.idx.co.id. Sampel pada penelitian ini berjumlah 27 perusahaan dengan menggunakan teknik purposive sampling dengan kriteria perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia periode 2020-2023. Teknik analisis menggunakan regresi linear berganda dengan SPSS 25. Hasil penelitian menyimpulkan bahwa profitabilitas berpengaruh negatif signifikan terhadap kebijakan hutang. Likuiditas berpengaruh negatif signifikan terhadap kebijakan hutang. Ukuran perusahaan tidak berpengaruh signfikan terhadap kebijakan hutang. Secara simultan Profitabilitas, Likuiditas, Ukuran Perusahaan berpengaruh signifikan terhadap kebijakan hutang pada perusahaan Property dan real estate periode 2020-2023.