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All Journal JAM : Jurnal Aplikasi Manajemen Masyarakat Berdaya dan Inovasi International Journal of Community Service Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Accounting Law Communication and Technology Jurnal Nusa Manajemen
Sumiyarsih, Sumiyarsih
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Strengthening Marketing Strategies To Support The Jadoel Lembah Si Cangkring Market To Become A Traditional Culinary Tourism Destination Dwiarti, Rina; Lutiyan, Yetti; Arifin, Busthanul; Casmi, Eno; Fadhil Harfiez bin Abdul Muttalib, Mohd; Sumiyarsih, Sumiyarsih; Harsini Wahyuningsih, Tri
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.218

Abstract

During the Covid 19 pandemic, it had a huge impact on all business sectors, including the Jadoel Valley Si Cangkring Market with its main business being traditional culinary tourism destinations. The Covid 19 pandemic also had an impact on decreasing sales turnover because few customers came. However, the opportunity and opportunity for Jadoel Valley Si Cangkring Market to develop business in the tourism sector is still open. This is because there are still a lack of tourist destinations that offer traditional products which can be the main attraction at Jadoel Market. Some of the products offered include: kricak porridge, megono rice, gudeg pecel, jadah tempeh, cucur, gatot, tiwul, wajik, to wiwit rice with shredded chicken as a side dish. Meanwhile, in the drinks section, wedang bajigur, dawet, bandrek, ice jadoel, brewed coffee, sekoteng, wedang uwuh and ginger and lemongrass palm sugar are available. The development of the Jadoel Lembah Si Cangkring Market in the last two years shows that the market or consumer reach is still limited to the community around Tempel sub-district and people who exercise by bicycle (goweser). Apart from that, traders are also still inadequate in serving consumers and are less able to read business opportunities which causes a lack of product innovation offered at each stall. Jadoel Lembah Si Cangkring Market has run promotions both online and offline, but tends to use offline marketing, namely Word of Mouth Marketing (WOMM), because it has limitations in mastering IT in online promotions.As for the results of the training that has been carried out, conclusions can be drawn: Si Cangkring Valley adopts good promotional methods, how to maintain consistency in developing tourist villages, how to maintain cohesion between managers, financial management, and much more. Si Cangkring Valley has great potential to be used as a traditional culinary tourism destination by using a marketing funnel. Lembah Si Cangkring can strengthen its marketing strategy with seven principles, abbreviated as DIGITAL. The principle in question is The Seven Laws which is an acronym for the 7 letters DIGITAL, namely: Differentiate products or services; simplify Ideas; Use creativity; Identify the position of customers or buyers in digital media; Keep what you promised; Align digital marketing strategy with organizational strategy; See what the market demand.
Pengembangan kapasitas manajemen bisnis pedagang melalui edukasi hybrid sekolah pasar Srigading Sumiyarsih, Sumiyarsih; Wahyuningsih, Tri Harsini; Santosa, Awan; Dwiarti, Rina
Masyarakat Berdaya dan Inovasi Vol. 5 No. 2 (2024)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v5i2.210

Abstract

Sekolah Pasar (Sepasar) Srigading bertujuan untuk meningkatkan kapasitas manajemen bisnis pedagang Pasar Srigading, Kabupaten Bantul. Program edukasi Sepasar Srigading diselenggarakan menggunakan metode hybrid, baik secara offline dan online dengan materi sesuai kebutuhan dan permasalahan yang dihadapi pedagang pasar. Program juga dijalankan melalui pendampingan pedagang dengan sistem insentif bagi peserta aktif berupa pembuatan apron dan logo usaha pedagang pasar. Sepasar Srigading sudah dijalankan selama dua bulan melalui empat kali kelas offline di pasar dan enam kali kelas online melalui video di aplikasi Sepasar. Sepasar Srigading sudah bermanfaat dalam meningkatkan pengetahuan, keterampilan, motivasi belajar, serta literasi digital para pedagang pasar Srigading. Sepasar Srigading sudah dapat meningkatkan kapasitas manajemen bisnis pedagang, khususnya dalam penggunaan media digital dalam pemasaran, keuangan dan pengelolaan organisasi/koperasi pasar.
STUDI EMPIRIS PENGARUH LIKUIDITAS, SOLVABILITAS DAN RASIO AKTIVITAS TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PADA PERIODE 2020-2022 Hidayah, Fitriani Nur; Sumiyarsih, Sumiyarsih
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1131

Abstract

The purpose of this research is to examine and evaluate how liquidity, solvency, and activity ratios affect the profitability of manufacturing companies that are listed on the IDX between 2020 and 2022. Manufacturing firms that are listed on the Indonesia Stock Exchange for the 2020–2022 timeframe make up the study's population. Purposive sampling was used to choose the study's sample, which consisted of 54 manufacturing enterprises that fit the requirements and were listed on the IDX between 2020 and 2022. In this study, the SPSS application is used as a test tool for the multiple regression analysis method of hypothesis testing. According to the study's findings, activity and liquidity significantly boost profitability. while solvability has a negative insignificant effect on profitability and simultaneously liquidity, solvability and activity have a positive and significant effect on the profitability of manufacturing companies listed on the IDX in the period 2020 - 2022.
DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE Rahman, Zainur; Santosa, Awan; Sumiyarsih, Sumiyarsih; Dwiarti, Rina; Huddin, Norlaile Salleh
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.02

Abstract

The millennial generation is known as the sandwich generation, where they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study regarding decision-making, especially in the digital era. There are various conveniences in conducting transactions, such as e-money. The millennial generation tends to compulsive buying for goods or services with various factors, both due to individual internal and external factors. This study aims to examine the effect of self-control and e-money on compulsive buying, which a reference group moderates. The sampling technique used is purposive sampling with a total of 249 respondents, where the sample criteria are the younger generation with e-money applications. The data analysis technique uses SEM-PLS to test the hypothesis. The results showed that self-control weakened compulsive buying due to the individual's ability to control himself in shopping. E-money usage has a positive effect on compulsive buying because of easier transactions. The novelty of this study used the reference group as a moderating variable, where the results of the reference group strengthen the influence of self-control on compulsive buying because individuals get positive information and suggestion from the group. Finally, the reference group can weaken the influence of e-money on compulsive buying. Although there is convenience in transacting, the presence of information from the group can prevent them from compulsive buying.
PENGARUH DAYA TARIK WISATA, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN (STUDI PADA DESA WISATA DI KAWASAN BALKONDES BOROBUDUR) Sumiyarsih, Sumiyarsih; Prihatnawan, Anggara Budi
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.15

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan harga terhadap minat berkunjung wisatawan pada desa wisata di kawasan Balkondes Borobudur. Penelitian ini menggunakan pendekatan kuantitatif. Data primer digunakan dalam penelitian ini yang diperoleh dari 100 responden wisatawan sebagai sampel dan dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa daya tarik wisata tidak berpengaruh terhadap minat berkunjung wisatawan, sedangkan kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap minat berkunjung wisatawan di desa wisata kawasan Balkondes Borobudur. Hasil penelitian memberikan implikasi teoretis sebagai referensi bagi peneliti selanjutnya dan memberikan implikasi manajerial bagi pengelola desa wisata untuk menerapkan layanan berbasos protokol kesehatan dan tersertifikasi CHSE serta menawarkan harga promosi sesuai untuk meningkatkan minat berkunjung wisatawan khususnya di era normal baru pada masa pandemi Covid-19.
Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan Terhadap Kebijakan Hutang pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023 Agustin, Fanny; Sumiyarsih, Sumiyarsih
Journal of Accounting Law Communication and Technology Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i2.6623

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh variabel profitabilitas yang diukur dengan menggunakan Return On Asset (ROA), Likuiditas diukur dengan menggunakan Current Ratio (CR), Ukuran Perusahaan Log Natural Total Asset dan Kebijakan Hutang diukur dengan menggunakan Debt to Equity Ratio (DER). Populasi pada penelitian ini adalah seluruh perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia. Penelitian ini bersifat kuantitatif dengan data sekunder. Perolehan data dari www.idx.co.id. Sampel pada penelitian ini berjumlah 27 perusahaan dengan menggunakan teknik purposive sampling dengan kriteria perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia periode 2020-2023. Teknik analisis menggunakan regresi linear berganda dengan SPSS 25. Hasil penelitian menyimpulkan bahwa profitabilitas berpengaruh negatif signifikan terhadap kebijakan hutang. Likuiditas berpengaruh negatif signifikan terhadap kebijakan hutang. Ukuran perusahaan tidak berpengaruh signfikan terhadap kebijakan hutang. Secara simultan Profitabilitas, Likuiditas, Ukuran Perusahaan berpengaruh signifikan terhadap kebijakan hutang pada perusahaan Property dan real estate periode 2020-2023.
Co-Authors Agustin, Fanny Arifin, Busthanul Awan Santosa Casmi, Eno Fadhil Harfiez bin Abdul Muttalib, Mohd Harsini Wahyuningsih, Tri Hidayah, Fitriani Nur Huddin, Norlaile Salleh Lutiyan, Yetti Prihatnawan, Anggara Budi Rahman, Zainur Rina Dwiarti Wahyuningsih, Tri Harsini