<![CDATA[The Land and Building Tax (Pajak Bumi dan Bangunan – PBB) represents a significant source of regional revenue, crucial for supporting development and public services in the city of Surabaya. To enhance accessibility and taxpayer compliance, the Surabaya City Government, through the Regional Revenue Agency (Bapenda), has developed a digital application known as PBB Online Surabaya. This initiative aims to simplify the process of checking and paying PBB bills online, thereby increasing the efficiency of public service delivery. The implementation methods included the development of a mobile- and web-based application, public outreach campaigns, and community assistance during the implementation phase. Participants were divided into groups responsible for conducting awareness and guidance activities for taxpayers across various districts in Surabaya. The findings indicate that the application expedited the payment process, reduced queues, and improved public access to digital payment services. The initiative involved dozens of participants distributed across several sub-districts in Surabaya. The benefits observed included increased compliance with digital PBB payments, enhanced administrative efficiency, and improved transparency in tax payment records. In conclusion, this initiative highlights that the digitalisation of PBB services via an online application significantly contributes to greater community engagement and more effective local public service delivery, serving as a key innovation model for technology-based governance]]>
