Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA International Journal of Accounting and Management Research (IJAMR) SEJAGAT : Jurnal Pengabdian Masyarakat
Tantri, Prisilia Angel
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Formulation of Business Strategy at Faeyza Gallery Store with Porter's Swot & Fives Forces Analysis Approach (Descriptive Analysis Study of Live Streaming Sales Competitiveness) Wahyudin, Gildian Rahadian; Tantri, Prisilia Angel; Abrori, Imam
International Journal of Accounting and Management Research Vol. 6 No. 1 (2025): March 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/ijamr.v6i1.1561

Abstract

This study aims to determine the role of SWOT analysis and Porter's Five Forces in increasing the competitiveness of Toko Faeyza Gallery in the live streaming sales business at Shopee. This research uses a qualitative approach with data collection methods in the form of observation, interviews, and documentation. Data analysis was carried out descriptively with data validity tested through source triangulation. The results showed that: (1) The SWOT analysis applied includes an assessment of strengths, weaknesses, opportunities, and threats. Based on the IFAS and EFAS matrix calculations, a score of 1.40 and 0.50 was obtained, respectively. This position shows that Toko Faeyza Gallery is in quadrant I (progressive), which means that the live streaming strategy at Shopee has significant strengths that can be utilized to encourage business growth. (2) Porter's Five Forces analysis shows that this method is relevant for recognizing barriers to new entrants, bargaining power of suppliers and buyers, potential substitute products, and intensity of competition. These results provide constructive strategic guidance for Toko Faeyza Gallery in formulating strategies to compete effectively in the digital marketplace.
Entrepreneurial Intentions of Women as Students at Universities in Indonesia: Entrepreneurial Knowledge and Self-Efficacy Efendi, Riyanto; Tantri, Prisilia Angel
Jurnal Economia Vol. 21 No. 2 (2025): June 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i2.62859

Abstract

Women contribute significantly to a country's economy through entrepreneurship, while women in entrepreneurship are influenced by knowledge and self-efficacy. The purpose of this study was to determine how self-efficacy, through which female students' intentions to pursue entrepreneurship are mediated, interacts with entrepreneurial knowledge. The research method is Explanatory Survey which is analyzed using path analysis techniques. Respondents in this study were female students who had taken entrepreneurship courses totaling 315 female students who were taken using the Proportional Random Sampling method. The results of the study show the important role of entrepreneurial knowledge and self-efficacy in increasing female students' entrepreneurial intentions. First, entrepreneurial knowledge has a positive relationship with female students' entrepreneurial intentions. Second, entrepreneurial knowledge has a positive relationship with female students' self-efficacy. Third, self-efficacy is significantly related to female students' entrepreneurial intentions. Fourth, strong self-efficacy mediates the effect of entrepreneurial knowledge on female students' entrepreneurial intentions.
Perancangan Website dan Penerapan Digital Marketing untuk UMKM Bahari Samudra dalam Meningkatkan Penjualan Dewanto, S.Kom, MT, Wahyu Kurnia; Firmansyah, Muhammad Hafidh; Albaab, Mochammad Rifki Ulil; Putra, Dhony Manggala; Tantri, Prisilia Angel
SEJAGAT : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Desember
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/sejagat.v2i3.6769

Abstract

Bahari Samudra MSMEs is a business engaged in marine aquaculture and fisheries, located in Banyuwangi, with lobsters and other marine fish as its main commodities. Despite having good cash flow, this MSME faces challenges in increasing sales because it still relies on traditional methods and lacks the use of digital technology. The main issues include the absence of a website, low knowledge of digital marketing, the lack of a digital financial recording system, and unstructured business management. This community service activity aims to improve the digital capacity of MSMEs through the following solutions: (1) website design and development, (2) digital marketing training, (3) digital accounting training, and (4) business management assistance. The implementation methods include preparation and field surveys, development of learning media, website implementation, training on the use of social media for marketing, and evaluation and monitoring. The expected outcomes of this activity are increased visibility and competitiveness of MSMEs, improved digital literacy, expanded market access, increased sales turnover, and contributions to strengthening the local economy. This program is designed as a concrete effort to encourage Bahari Samudra MSMEs to adapt to technological developments and changes in consumer behavior in the digital era.
Co-Authors Abrori, Imam Albaab, Mochammad Rifki Ulil Dewanto, S.Kom, MT, Wahyu Kurnia Efendi, Riyanto Firmansyah, Muhammad Hafidh Putra, Dhony Manggala Wahyudin, Gildian Rahadian