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Michiko, Diana
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Strategi Pendampingan untuk Pengembangan UMKM Hoshiitako: Meningkatkan Daya Saing di Pasar Lokal Helianolita, Violen; Michiko, Diana; Effny , Felix; Ferina Aileen Fauzi, Talitha; Setiawan, Budi
Jurnal Pariwisata dan Perhotelan Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v2i3.4219

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pendampingan terhadap peningkatan daya saing UMKM, dengan studi kasus pada Hoshiitako, sebuah usaha kuliner lokal. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan wawancara mendalam, observasi, dan analisis dokumen. Data yang dikumpulkan dari pemilik, mentor UMKM, dan Mahasiswa, serta dokumentasi kegiatan pendampingan. Analisis dilakukan secara tematik untuk mengindetifikasi dampak pedampingan terhadap manajemen, inovasi produk, dan pemasaran digital, serta pengelolaan keuangan. Dan Hasil pendampingan menunjukkan bahwa pendampingan memiliki dampak positif signifikan dalam meningkatkan kemampuan manajemen, strategi pemasaran digital, inovasi produk, dan pengelolaan keuangan UMKM Hoshiitako. Melalui konsultasi yang komprehensif, UMKM mampu mengembangkan produk sesuai kebutuhan pasar, meningkatkan efisiensi operasional, serta memperluas jangkauan pemasaran melalui media sosial. Inovasi produk Temuan ini memperkuat teori bahwa pendampingan yang tepat dapat meningkatkan keberlanjutan dan pertumbuhan UMKM dalam pasar lokal yang kompetitif
Analisis Implementasi dan Tantangan Pengurusan Legalitas Usaha Pada UMKM Sektor Kuliner: Studi Kasus Gorengan Nusantara di Ruko Maggriore, Gading Serpong Aditya Riski Putra Septyadi; Michiko, Diana; Felix Effny; Salwa Alzena Salsabila; Budi Setiawan
Jurnal Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v3i1.5243

Abstract

This study aims to analyze the implementation and challenges of business legality fulfillment in culinary MSMEs through a case study of Gorengan Nusantara located in Ruko Maggriore, Gading Serpong, and to evaluate the effectiveness of technical assistance in supporting the licensing process. The research employed a qualitative approach using a case study design. Data were collected through observation, in-depth interviews, and documentation during November–December 2025. Observations focused on operational activities and administrative readiness, interviews explored the owner’s experiences and perceptions regarding business legality, and documentation included licensing records and supporting files.The results show that Gorengan Nusantara initially did not possess business legality for the new venture due to time constraints and limited managerial capacity, despite the owner having prior experience with the OSS system. Through structured technical assistance, the MSME successfully obtained a new Business Identification Number (NIB) via the OSS–Amdalnet system. The assistance played a crucial role in determining the appropriate Indonesian Standard Industrial Classification (KBLI), completing environmental screening requirements, and navigating digital licensing procedures. Furthermore, the trademark application as part of Intellectual Property Rights (IPR) registration was submitted on 20 November 2025 and is currently under substantive examination. Although the certificate has not yet been issued, the proof of application provides initial legal protection for the business identity. Overall, the findings demonstrate that technical and administrative assistance significantly improves MSME compliance with business legality requirements by reducing procedural errors, enhancing understanding of digital licensing systems, and accelerating the legalization process. This study highlights the importance of structured assistance programs in strengthening MSME readiness within Indonesia’s digital licensing framework.
Co-Authors Aditya Riski Putra Septyadi Budi Setiawan Budi Setiawan Effny , Felix Felix Effny Ferina Aileen Fauzi, Talitha Helianolita, Violen Salwa Alzena Salsabila