Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ensiklopedia of Journal Economics and Digital Business Review
Utami, Lensi Putri
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Word Of Mouth, Brand Image Dan Lifestyle Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di PT. Hayati Pratama Mandiri Padang Utami, Lensi Putri; Rahmadanirwati, Dewi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2494

Abstract

Keputusan pembelian adalah proses di mana konsumen memutuskan untuk membeli suatu produk, yang didasarkan pada pertimbangan atas kebutuhan yang harus dipenuhi. Tujuan penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth, Brand Image dan Lifestyle Terhadap Keputusan Pembelian Sepeda Motor Honda Beat di PT. Hayati Pratama Mandiri Padang. Jenis penelitian ini adalah kuantitatif. Penelitian ini dilakukan pada PT. hayati pratama mandiri padang. Teknik analisis data penelitian ini adalah menggunakan SPSS. Penentuan sampel pada penelitian menggunakan probability sampling yaitu simple random sampling. Sampel penelitian ini sebesar 78 Responden. Hasil penelitian ini menyatakan Word Of Mouth, Brand Image dan Lifestyle berpengaruh positif dan signifikan Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di PT. Hayati Pratama Mandiri Padang.
PENGARUH WORD OF MOUTH, BRAND IMAGE DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI PT.HAYATI PRATAMA MANDIRI PADANG Utami, Lensi Putri; Rahmadanirwati, Dewi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i2.2812

Abstract

Abstract: Purchasing decisions are the process in which consumers decide to buy a product, which is based on considerations of the needs that must be met. The aim of this research is to determine the influence of word of mouth, brand image and life style on purchasing decisions for Honda Beat motorbikes at PT. Hayati Pratama Mandiri Padang. This type of research is quantitative. This research was conducted at PT. Hayati Pratama Mandiri Padang. The data analysis technique for this research is using SPSS. Determining the sample in the study used probability sampling, namely simple random sampling. The sample for this research was 78 respondents. The results of this research state that Word of Mouth, Brand Image and Life Style have a positive and significant influence on the decision to purchase a Honda Beat motorbike at PT. Hayati Pratama Mandiri Padang.Keywords: Word Of Mouth, Brand Image, Life Style, Purchasing Decisions 
Co-Authors Rahmadanirwati, Dewi