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All Journal Ensiklopedia of Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Rahmadanirwati, Dewi
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Religion Arts Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH WORD OF MOUTH, BRAND IMAGE DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI PT.HAYATI PRATAMA MANDIRI PADANG Utami, Lensi Putri; Rahmadanirwati, Dewi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i2.2812

Abstract

Abstract: Purchasing decisions are the process in which consumers decide to buy a product, which is based on considerations of the needs that must be met. The aim of this research is to determine the influence of word of mouth, brand image and life style on purchasing decisions for Honda Beat motorbikes at PT. Hayati Pratama Mandiri Padang. This type of research is quantitative. This research was conducted at PT. Hayati Pratama Mandiri Padang. The data analysis technique for this research is using SPSS. Determining the sample in the study used probability sampling, namely simple random sampling. The sample for this research was 78 respondents. The results of this research state that Word of Mouth, Brand Image and Life Style have a positive and significant influence on the decision to purchase a Honda Beat motorbike at PT. Hayati Pratama Mandiri Padang.Keywords: Word Of Mouth, Brand Image, Life Style, Purchasing Decisions 
PENGARUH BRAND IMAGE, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI AR STORE PADANG Putri, Yorie Nadila; Rahmadanirwati, Dewi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i3.3057

Abstract

Abstract: This research aims to determine the effect of brand image, price, and promotion on purchasing decisions for Xiaomi smartphones at AR Store Padang. The method used in this research was a survey with a questionnaire, which involved 90 respondents as samples using a non-probability sampling technique with a saturated sampling type, where the entire sample population was used. Data analysis techniques include validity, reliability, classical assumption tests, and multiple linear regression analysis to see the influence of brand image, price, and promotion on consumer purchasing decisions. The research results show that brand image, price, and promotion positively and significantly influence the decisions to purchase a Xiaomi smartphones at the AR Store Padang.Keywords: Brand Image, Price, Promotion and Purchasing Decisions
Pengaruh Konflik Kerja, Komunikasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Balai Diklat Keagamaan Padang Rahmadanirwati, Dewi; Ikma, Suci Permata
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5487

Abstract

This research aims to analyze the influence of work conflict, communication and work environment on employee performance at the Padang Religious Education and Training Center. The research method uses a quantitative approach. The source of data obtained is primary data. The population in this study were employees at the Padang Religious Education and Training Center. The sampling technique used was total sampling. The sample in this study was 63 people. The data collection technique uses a questionnaire which is announced to respondents to answer. Data processing and analysis assistance techniques use the SPSS version 2025 program. The first stage is data quality testing, namely validity and reliability tests, TCR tests. Then data analysis techniques were carried out using classical assumption tests, multiple regression analysis tests and hypotheses. The research results show that work conflict (X1) has a negative but not significant effect on employee performance. Communication (X2) has no significant effect on employee performance. On the other hand, the work environment (X3) has a positive and significant influence on employee performance. The implications of this research are the need for agencies to improve the quality of the work environment and improve communication and conflict management strategies to optimize employee performance.
Co-Authors Ikma, Suci Permata Putri, Yorie Nadila Utami, Lensi Putri