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All Journal Ensiklopedia of Journal Economics and Digital Business Review ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar International Education Trend Issues
Rahmadanirwati, Dewi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Innovation in Developing Indonesian Language Learning Media Based on Problems to Enhance Critical Thinking Skills of Students in Multi-Ethnic Primary Schools Rahmadanirwati, Dewi; Zaim, M.
International Education Trend Issues Vol. 2 No. 2 (2024): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v2i2.565

Abstract

This research aimed to explore the effectiveness of innovation in developing Indonesian language learning media based on problems to enhance the critical thinking skills of elementary school students in multi-ethnic areas. The research method used was an experiment with a pre-test and post-test design on the same subjects, involving one group of students who use problem-based learning media. This research was conducted in South Jakarta, which has a population of students from diverse ethnic backgrounds. The number of respondents was 27 from various ethnic groups. During the research period, data on critical thinking skills were collected through validated assessment instruments, taking into account the multi-ethnic context. Data analysis indicated that students who used problem-based learning media experienced a significant improvement in their critical thinking skills compared to the control group. This improvement was reflected in students' abilities to analyze information, evaluate arguments, and produce vital and reflective thinking in the context of the diverse Indonesian language.
Pengaruh Brand Image, Brand Trust, Brand Awareness Dan Product Quality Terhadap Brand Loyality Pada Konsumen Yakult Di Aciak Mart Kurao Hapsari, Anggita; Rahmadanirwati, Dewi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2332

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand trust, brand awareness dan product quality terhadap brand loyality pada konsumen Yakult di Aciak Mart Kurao. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Penelitian ini dilakukan pada konsumen Yakult Aciak Mart Kurao, populasi pada penelitian ini yaitu konsumen yang pernah melakukan pembelian Yakult pada Aciak Mart Kurao. Jumlah respondenpada penelitian ini sebanyak 96 orang yang di hitung dengan rumus Cochran karena populasi tidak diketahui secara pasti jumlahnya. Hasil penelitian ini menunjukan bahwa vaiabel X1 brand image berpengaruh positif dan signifikan terhadap brand loyality pada konsumen Yakult Aciak Mart Kurao,variabel X2 brand trust berpengaruh positif dan signifikan terhadap brand loyality pada konsumen Yakult Aciak Mart Kurao, variabel X3 brand awareness berpengaruh positif dan signifikan terhadap brand loyality pada konsumen Yakult Aciak Mart Kurao dan variabel X4 product quality berpengaruh positif dan signifikan terhadap brand loyality pada konsumen Yakult Aciak Mart Kurao.
Pengaruh Word Of Mouth, Brand Image Dan Lifestyle Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di PT. Hayati Pratama Mandiri Padang Utami, Lensi Putri; Rahmadanirwati, Dewi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2494

Abstract

Keputusan pembelian adalah proses di mana konsumen memutuskan untuk membeli suatu produk, yang didasarkan pada pertimbangan atas kebutuhan yang harus dipenuhi. Tujuan penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth, Brand Image dan Lifestyle Terhadap Keputusan Pembelian Sepeda Motor Honda Beat di PT. Hayati Pratama Mandiri Padang. Jenis penelitian ini adalah kuantitatif. Penelitian ini dilakukan pada PT. hayati pratama mandiri padang. Teknik analisis data penelitian ini adalah menggunakan SPSS. Penentuan sampel pada penelitian menggunakan probability sampling yaitu simple random sampling. Sampel penelitian ini sebesar 78 Responden. Hasil penelitian ini menyatakan Word Of Mouth, Brand Image dan Lifestyle berpengaruh positif dan signifikan Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di PT. Hayati Pratama Mandiri Padang.
PENGARUH WORD OF MOUTH, BRAND IMAGE DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI PT.HAYATI PRATAMA MANDIRI PADANG Utami, Lensi Putri; Rahmadanirwati, Dewi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i2.2812

Abstract

Abstract: Purchasing decisions are the process in which consumers decide to buy a product, which is based on considerations of the needs that must be met. The aim of this research is to determine the influence of word of mouth, brand image and life style on purchasing decisions for Honda Beat motorbikes at PT. Hayati Pratama Mandiri Padang. This type of research is quantitative. This research was conducted at PT. Hayati Pratama Mandiri Padang. The data analysis technique for this research is using SPSS. Determining the sample in the study used probability sampling, namely simple random sampling. The sample for this research was 78 respondents. The results of this research state that Word of Mouth, Brand Image and Life Style have a positive and significant influence on the decision to purchase a Honda Beat motorbike at PT. Hayati Pratama Mandiri Padang.Keywords: Word Of Mouth, Brand Image, Life Style, Purchasing Decisions 
PENGARUH BRAND IMAGE, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI AR STORE PADANG Putri, Yorie Nadila; Rahmadanirwati, Dewi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i3.3057

Abstract

Abstract: This research aims to determine the effect of brand image, price, and promotion on purchasing decisions for Xiaomi smartphones at AR Store Padang. The method used in this research was a survey with a questionnaire, which involved 90 respondents as samples using a non-probability sampling technique with a saturated sampling type, where the entire sample population was used. Data analysis techniques include validity, reliability, classical assumption tests, and multiple linear regression analysis to see the influence of brand image, price, and promotion on consumer purchasing decisions. The research results show that brand image, price, and promotion positively and significantly influence the decisions to purchase a Xiaomi smartphones at the AR Store Padang.Keywords: Brand Image, Price, Promotion and Purchasing Decisions
Pengaruh Konflik Kerja, Komunikasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Balai Diklat Keagamaan Padang Rahmadanirwati, Dewi; Ikma, Suci Permata
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5487

Abstract

This research aims to analyze the influence of work conflict, communication and work environment on employee performance at the Padang Religious Education and Training Center. The research method uses a quantitative approach. The source of data obtained is primary data. The population in this study were employees at the Padang Religious Education and Training Center. The sampling technique used was total sampling. The sample in this study was 63 people. The data collection technique uses a questionnaire which is announced to respondents to answer. Data processing and analysis assistance techniques use the SPSS version 2025 program. The first stage is data quality testing, namely validity and reliability tests, TCR tests. Then data analysis techniques were carried out using classical assumption tests, multiple regression analysis tests and hypotheses. The research results show that work conflict (X1) has a negative but not significant effect on employee performance. Communication (X2) has no significant effect on employee performance. On the other hand, the work environment (X3) has a positive and significant influence on employee performance. The implications of this research are the need for agencies to improve the quality of the work environment and improve communication and conflict management strategies to optimize employee performance.
Co-Authors Hapsari, Anggita Ikma, Suci Permata M. Zaim Putri, Yorie Nadila Utami, Lensi Putri