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All Journal Jurnal Applied Research in Management and Business Science Technology and Management Journal (STMJ)
Honggo, Hermawan
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

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KEBERLANJUTAN PENGGUNAAN EMAIL MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL UNTUK UMKM: Analisis Komparatif Tools Email Marketing Sederhana dan Terjangkau untuk UMKM Honggo, Hermawan; Lukito, Daniel; Thomas William
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.349

Abstract

Email marketing remains a promising digital marketing strategy for small businesses, especially Micro, Small, and Medium Enterprises (MSMEs), due to its cost-effectiveness and measurable impact. This study aims to analyze the sustainability of email marketing adoption by MSMEs by comparing several popular and beginner-friendly tools. Using a descriptive qualitative approach, this article presents a comparative analysis of features, ease of use, and pricing from selected tools such as MailerLite, Mailchimp, Brevo, Constant Contact, Moosend, and Flodesk. The findings indicate that each tool offers unique strengths, allowing MSMEs to choose based on their specific marketing goals and resource limitations. This paper also provides practical insights into automation, segmentation, and campaign optimization to support MSMEs in implementing email marketing strategies effectively. Ultimately, the study highlights how MSMEs can harness digital tools to enhance customer engagement and business growth through email marketing.
FRAMEWORK KARANGTURI UNTUK PROMPT ENGINEERING: ANALISIS KOMPARATIF DENGAN RTF, COT, DAN REACT PADA MODEL AI GENERATIF Honggo, Hermawan
Science Technology and Management Journal Vol. 5 No. 2 (2025): Agustus 2025
Publisher : Fakultas Sains dan Teknologi, Universitas Nasional Karangturi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/stmj.v5i2.353

Abstract

This study aims to perform a comparative analysis of four prompt engineering frameworks: KARANGTURI, RTF (Role-Task-Format), CoT (Chain-of-Thought), and ReAct. These frameworks play a crucial role in assisting users in designing effective instructions for Large Language Models (LLMs). A descriptive-comparative approach is employed to examine each framework in terms of structure, focus, complexity, strengths, limitations, and practical application. KARANGTURI, a locally developed framework, consists of four key elements: Character, Summary, Goal, and Constraint. RTF offers a simple structure based on three core components, making it suitable for straightforward tasks. CoT emphasizes step-by-step reasoning and is effective for complex and logical challenges. ReAct integrates reasoning with actions and supports interaction with external tools for advanced tasks. The analysis reveals that the choice of framework depends on task type, complexity level, and the need for reasoning or access to external information. KARANGTURI is viewed as a comprehensive and flexible approach with promising potential, though it requires further empirical validation. The findings are expected to help AI practitioners select the most appropriate prompting strategy based on their specific needs.
Co-Authors Lukito, Daniel Thomas William