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All Journal Journal The Winners Jurnal Applied Research in Management and Business Jurnal Ekonomika Dan Bisnis Journal of Business Management and Economic Development
Lukito, Daniel
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Transformation of Student Leadership: Adopting Entrepreneurship to Face Global Challenges Lukito, Daniel
Journal of Business Management and Economic Development Том 2 № 03 (2024): September 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.921

Abstract

This research aims to highlight the value of entrepreneurial leadership in developing students' leadership capabilities. By using various leadership styles, this research attempts to provide insights into how entrepreneurial leadership can be applied in higher education to improve the human resources, industry, and education sectors. Various leadership philosophies have been applied in entrepreneurial endeavors over the past few years, but more research is needed to identify the most effective leadership styles, especially for university students. The results of this study suggest that different entrepreneurial leadership approaches and leadership philosophies among university students may contribute to the development of characters who are creative, well-behaved, and possess important leadership qualities.
KEBERLANJUTAN PENGGUNAAN EMAIL MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL UNTUK UMKM: Analisis Komparatif Tools Email Marketing Sederhana dan Terjangkau untuk UMKM Honggo, Hermawan; Lukito, Daniel; Thomas William
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.349

Abstract

Email marketing remains a promising digital marketing strategy for small businesses, especially Micro, Small, and Medium Enterprises (MSMEs), due to its cost-effectiveness and measurable impact. This study aims to analyze the sustainability of email marketing adoption by MSMEs by comparing several popular and beginner-friendly tools. Using a descriptive qualitative approach, this article presents a comparative analysis of features, ease of use, and pricing from selected tools such as MailerLite, Mailchimp, Brevo, Constant Contact, Moosend, and Flodesk. The findings indicate that each tool offers unique strengths, allowing MSMEs to choose based on their specific marketing goals and resource limitations. This paper also provides practical insights into automation, segmentation, and campaign optimization to support MSMEs in implementing email marketing strategies effectively. Ultimately, the study highlights how MSMEs can harness digital tools to enhance customer engagement and business growth through email marketing.
Analisis Kinerja Pegawai Dinas Perumahan dan Kawasan Pemukiman Berdasarkan Pengaruh Motivasi Kerja dan Disiplin Kerja Meswantri, Meswantri; Lukito, Daniel
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2248

Abstract

Employee performance is one of the indicators that can be used to assess employee performance in an agency. Employee performance measurement can be measured by several parameters such as work motivation and work discipline. Based on this, the purpose of this study is to determine the effect of work motivation and work discipline simultaneously and partially on employee performance in the Housing and Settlement Service. The analysis method in this study uses multiple linear regression methods based on variables (X1) Work Motivation and (X2) Work Discipline on (Y) Employee Performance. The results of the study indicate that work motivation is significant and has a positive relationship to employee performance with a T count of 2.401> T table 2.064. The results of the analysis are also seen based on the variable (X2) Work discipline has a significant effect and has a positive relationship direction to employee performance with an F count of 2.227> F table 2.014. The results of the positive determination carried out by work motivation and work discipline of 1.90 while the remaining 4.18 is influenced by other variables not examined in this study. Based on this, the analysis carried out can contribute to improving management in an organization
Digital Organizational Culture: Concept and Scale Development Lukito, Daniel; Suharnomo, Suharnomo; Perdhana, Mirwan S.; Jayanti, Sanni Tri
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.13405

Abstract

This research presented a multifaceted conceptualization of digital organizational culture (DOC) to address challenges from a divergent understanding of critical concept among strategic decision-makers. In this context, the existing definition of DOC remained fragmented and insufficient, despite numerous analyses emphasizing the significance of DOC in digital transformation. A new theoretical concept of DOC was developed using grounded theory, considering the evidence from an extensive literature review and synthesis. Data were collected from 345 founders or C-level executives of Indonesian manufacturing organizations with at least 100 employees. The coding analysis results show DOC as a higher order construct with four dimensions namely sensitive, competitive, united, and dynamic. The construct was used as the foundation in developing the conceptual definition of DOC. DOC scale was then developed to transform the DOC into a more practical variable. The results show that the formulation of a thorough conceptual definition of DOC introduced and validated a measurement scale for assessing the concept. While testing the nomological validity of the scale, this study also proves the relation among DOC and change leadership, and project effectiveness. Practitioners may benefit from the results, offering constructive awareness by clarifying the nature of DOC and opening new opportunities for further investigation and application.
Co-Authors Honggo, Hermawan Jayanti, Sanni Tri Meswantri, Meswantri Perdhana, Mirwan S. Suharnomo Suharnomo Thomas William