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Dovi, Febriani
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Tantangan Dan Peluang UMKM Di Indonesia Dalam Menembus Pasar Global Pontianak Swangsa, Dewi; Widayanto, Marcelina Putri; Dovi, Febriani; Zein Saleh, Mohamad
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The global market currently faces instability due to geopolitical pressures, supply chain disruptions, inflation, and changes in international trade policies. These conditions require MSMEs, including those in Pontianak City, to increase their competitiveness through digital adaptation, strengthening human resource capacity, and meeting international quality standards. Pontianak's MSMEs have shown significant growth, but still face challenges such as low digital literacy, limited professional financial record-keeping, a lack of understanding of export certification, limited capital, and inter-island logistics barriers. Previous studies have confirmed that digitalization, financial literacy, online marketing, and the use of fintech contribute positively to MSME performance. However, research gaps remain regarding export readiness, the digital transformation process towards global markets, and there is a lack of studies highlighting logistical barriers in regions outside Java, such as Pontianak. Various solutions, including digital mentoring, ongoing training, facilitation of halal and international certification, regulatory simplification, and microfinance support, have been shown to improve MSME readiness to enter international markets. This study uses a descriptive qualitative approach to explore the challenges, opportunities, and needs of Pontianak's MSMEs in penetrating the global market through interviews, field observations, and official documentation. The research results indicate that export opportunities for Pontianak's MSMEs are significant, but require a comprehensive and collaborative strategy. This study aims to provide an in-depth understanding of the dynamics facing Pontianak's MSMEs and to formulate strategic recommendations to help them increase their competitiveness and sustainability in the international market
Penerapan Kotter’s 8 Step Chance Model Untuk Meningkatkan Efektivitas Dan Kinerja Organisasi Kemahasiswaan Di Universitas Pembangunan Jaya Pada Era Transformasi Digital Dovi, Febriani; Haludin, Guntur; Maharani Putri, Devina; Taqi Laudza, Ulwan; Oktaviani, Dania
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 3: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i3.14704

Abstract

Transformasi digital menuntut organisasi kemahasiswaan untuk beradaptasi tidak hanya dalam pemanfaatan teknologi, tetapi juga dalam perubahan budaya organisasi, pola kepemimpinan, dan mekanisme kerja. Penelitian ini bertujuan menganalisis penerapan Kotter’s 8-Step Change Model dalam meningkatkan efektivitas dan kinerja organisasi kemahasiswaan di Universitas Pembangunan Jaya pada era transformasi digital. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap pengurus inti, anggota aktif, serta pembina organisasi kemahasiswaan, kemudian dianalisis menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan tahapan Model Kotter mampu membangun kesadaran perubahan (sense of urgency), memperkuat komitmen melalui pembentukan guiding coalition, serta meningkatkan penerimaan anggota terhadap perubahan berbasis digital. Komunikasi visi yang konsisten dan pemberdayaan anggota terbukti menurunkan resistensi dan meningkatkan partisipasi. Selain itu, pencapaian keberhasilan jangka pendek dan penguatan nilai adaptif dalam budaya organisasi mendorong keberlanjutan perubahan meskipun terjadi regenerasi kepemimpinan. Penelitian ini menyimpulkan bahwa Model Kotter efektif sebagai kerangka manajemen perubahan bagi organisasi kemahasiswaan dalam menghadapi tantangan transformasi digital.
Co-Authors Azizah, Mutia Lubna Fidillah, Nurul Guntur Haludin Maharani Putri, Devina Oktaviani, Dania Saftri, Rahelia Nur Sholikhatun, Fifi - Swangsa, Dewi Taqi Laudza, Ulwan Widayanto, Marcelina Putri Zein Saleh, Mohamad