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All Journal Journal of Sustainable Tourism and Entrepreneurship Annals of Management and Organization Research
Masum, Md. Yeamin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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An empirical analysis of brand image of Sitakunda as a tourist destination Masum, Md. Yeamin; Khairuzzaman , Khairuzzaman; Tanvir, Mehedi Hasan; Hasan , Md. Sakib
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2441

Abstract

Purpose: The study aims to establish a powerful brand image and create an emotional bond between tourists and destinations. Based on visitors' opinions of various aspects of tourism, this study seeks to create a powerful brand image of Sitakunda as a travel destination. Research Methodology: The study gathered 312 samples using a quantitative survey to examine people's opinions about Sitakunda as a tourism destination.  Descriptive statistics and reliability analysis techniques were used to discuss the methodology section of this study. Results: The study found that tourism significantly contributes to establishing Sitakunda's brand image as a tourist destination. Conclusion: The study concludes that establishing a strong brand image centered on Sitakunda’s distinctive quality-price ratio is essential for enhancing its global recognition and tourism appeal. Limitations: The sample for the research is limited to the people living in Sitakunda and tourists from different areas of Bangladesh. Contribution: The paper's empirical insights offer information on the actual experiences and results of the brand image of Sitakunda as a tourist destination. Practical Implications: The research recommends that social media marketing is essential for promoting any destination as a brand. Finally, the study urges stakeholders to work proactively to establish a powerful brand image for any tourist location.
An empirical analysis of brand image of Sitakunda as a tourist destination Masum, Md. Yeamin; Khairuzzaman , Khairuzzaman; Tanvir, Mehedi Hasan; Hasan , Md. Sakib
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2441

Abstract

Purpose: The study aims to establish a powerful brand image and create an emotional bond between tourists and destinations. Based on visitors' opinions of various aspects of tourism, this study seeks to create a powerful brand image of Sitakunda as a travel destination. Research Methodology: The study gathered 312 samples using a quantitative survey to examine people's opinions about Sitakunda as a tourism destination.  Descriptive statistics and reliability analysis techniques were used to discuss the methodology section of this study. Results: The study found that tourism significantly contributes to establishing Sitakunda's brand image as a tourist destination. Conclusion: The study concludes that establishing a strong brand image centered on Sitakunda’s distinctive quality-price ratio is essential for enhancing its global recognition and tourism appeal. Limitations: The sample for the research is limited to the people living in Sitakunda and tourists from different areas of Bangladesh. Contribution: The paper's empirical insights offer information on the actual experiences and results of the brand image of Sitakunda as a tourist destination. Practical Implications: The research recommends that social media marketing is essential for promoting any destination as a brand. Finally, the study urges stakeholders to work proactively to establish a powerful brand image for any tourist location.
Trending copy culture of Bangladesh: Brand product perspective Tanha, Moutusi; Sabahel , Md. Al; Amin, Md. Ruhul; Khandakar, Md. Shahjahan; Bhuiyan , Nayem Mahmud; Masum, Md. Yeamin; Asadullah, Jawad Md.
Annals of Management and Organization Research Vol. 4 No. 2 (2022): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i2.1514

Abstract

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology: Qualitative research was designed for this study, and an ethnographic approach was used for data collection along with in-depth interviews with copy brand users. The judgmental and snowball sampling methods were used in this study. Semi-structured questionnaires and mostly open-ended questions were designed based on the objectives of this study. Results: The findings were analyzed under three main themes: Copying Us or copying them, Consumer Subjectivity as individuals, and Fragmented Authenticity. Limitations: Due to financial and time constraints, this research focused only on the capital city of Dhaka. In the case of broader research, this study can be analyzed in other regions of the country, which will provide a wide range of information regarding copy-culture attitudes. Contribution: In Bangladesh, people follow foreign trends and famous people’s lifestyles through copy brands. This study defines how and why copying culture encourages people to purchase from the local market. The reason that allures customers to buy replicate products is the availability and affordable price of the product, which is at a time creatively designed likely to match the original version. Novelty: This study can help others to take decisions based on the findings on copy culture.
An empirical analysis of brand image of Sitakunda as a tourist destination Masum, Md. Yeamin; Khairuzzaman , Khairuzzaman; Tanvir, Mehedi Hasan; Hasan , Md. Sakib
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2441

Abstract

Purpose: The study aims to establish a powerful brand image and create an emotional bond between tourists and destinations. Based on visitors' opinions of various aspects of tourism, this study seeks to create a powerful brand image of Sitakunda as a travel destination. Research Methodology: The study gathered 312 samples using a quantitative survey to examine people's opinions about Sitakunda as a tourism destination.  Descriptive statistics and reliability analysis techniques were used to discuss the methodology section of this study. Results: The study found that tourism significantly contributes to establishing Sitakunda's brand image as a tourist destination. Conclusion: The study concludes that establishing a strong brand image centered on Sitakunda’s distinctive quality-price ratio is essential for enhancing its global recognition and tourism appeal. Limitations: The sample for the research is limited to the people living in Sitakunda and tourists from different areas of Bangladesh. Contribution: The paper's empirical insights offer information on the actual experiences and results of the brand image of Sitakunda as a tourist destination. Practical Implications: The research recommends that social media marketing is essential for promoting any destination as a brand. Finally, the study urges stakeholders to work proactively to establish a powerful brand image for any tourist location.
Co-Authors Asadullah, Jawad Md. Bhuiyan , Nayem Mahmud Hasan , Md. Sakib Khairuzzaman , Khairuzzaman Khandakar, Md. Shahjahan Md. Ruhul Amin Sabahel , Md. Al Tanha, Moutusi Tanvir, Mehedi Hasan