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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Eka Wahyu Muria Ningsih
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Computer Science & IT Social Sciences

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Implikasi Serial Squid Game 2 terhadap Diplomasi Soft Power Korea Selatan di Amerika Serikat Tahun 2024-2025 Eka Wahyu Muria Ningsih; Roisatun Nadhiroh; Ashifa Dhea Andriani; Doan Widhiandono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1055

Abstract

This research examines the impact and influence of Squid Game 2 on American public perceptions of South Korea, as well as how the series has become an instrument of soft power in bilateral relations between the two countries. This research is based on the increasing influence of South Korean popular culture in the global arena, especially in the entertainment industry that plays a diplomatic role and can shape public perception. The method used is descriptive qualitative with a case study approach. Data was collected using content analysis techniques obtained from various secondary data such as mass media articles, entertainment industry reports, previous research, and audience reviews on social media. The results showed that Squid Game 2 succeeded in increasing the interest and enthusiasm of the American public for South Korean culture, as well as strengthening South Korea's image and position as a global cultural force. The Squid Game 2 series became popular among the American public because of the storyline containing cultural elements, the characters played by well-known actors in South Korea, the long-awaited continuation of the story from the previous season, and the innovative marketing strategy that made fans actively promote the series voluntarily. Thus, in this phenomenon, the Squid Game 2 series became a tool of South Korean diplomacy in the United States through an approach based on the appeal of popular culture, namely the entertainment industry.
UMKM sebagai Aktor Komunikasi dalam Mendukung Pemberdayaan Ekonomi di Kawasan Destinasi Wisata Masjid Cheng Hoo dan Jati Sewu Eka Wahyu Muria Ningsih; Adelia Aini Intan; Mohammad Insan Romadhan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3094

Abstract

This study examines the contribution of Micro, Small, and Medium Enterprises (MSMEs) actors in supporting community economic empowerment through their strategic role in strengthening tourist attractions in two destinations in East Java, namely religious tourism of Cheng Hoo Mosque Pasuruan and natural educational tourism of Jati Sewu Gresik. This research is based on the reality of tourist destinations that are the target of the study, where the role of MSMEs in both areas reflects a significant role in strengthening tourist attractions in destinations for visitors. Cheng Hoo Mosque Pasuruan and Jati Sewu Gresik have become new growing spaces for MSMEs that not only sell food, drinks, or tourist services, but also convey the distinctive values of the destination to visitors through direct interaction and the products sold. The method used is descriptive qualitative with a content analysis approach. The data collected was obtained from participatory observations in the field directly with MSME actors, and supported by secondary data obtained from various online sources such as news articles, tourism websites, and official information from the two related destinations. The results show that MSMEs in these two tourist destinations not only play a role in enriching the variety of attractions offered to tourists, but also play an important role in supporting the economy of the surrounding community. Trade activities carried out by MSME players around the tourist area directly create new economic opportunities while increasing community participation in tourism dynamics. In addition, MSMEs also create a more authentic, communicative, and inclusive travel experience for tourists.
Co-Authors Adelia Aini Intan Ashifa Dhea Andriani Doan Widhiandono Mohammad Insan Romadhan Roisatun Nadhiroh