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All Journal RELASI: Jurnal Penelitian Komunikasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat IPSSJ Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Tamasya Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Mohammad Insan Romadhan
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Program “Setara dalam Berkarya” Sebagai Upaya Penguatan Pariwisata Berbasis Kesetaraan Gender Pada Kelompok Budaya Seni musik Saronen di Desa Paberasan Sumenep Mohammad Insan Romadhan; Nara Garini Ayuningrum; Sayidah Aulia ul Haque
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1259

Abstract

Kelompok seni musik saronen cenderung pasif dan kurang inisiatif dalam berkegiatan, selain itu kegiatan promosi yang dilakukan kelompok seni musik saronen masih cenderung konvensional dan belum mengarah pada produksi konten promosi berbasis online dan yang utama adalah kurangnya peran perempuan dalam kegiatan kelompok seni musik saronen. Kondisi tersebut terjadi dikarenakan masih kentalnya budaya patriarki yang ada di Sumenep, sehingga menyebabkan perempuan kurang memiliki akses ke ranah publik. Akibatnya peran perempuan pada kelompok kesenian saronen tersebut tidak ada sama sekali dan lebih banyak melakukan aktivitas pada ranah domestik. Hal ini disinyalir karena minimnya kesadaran masyarakat setempat akan kesetaraan gender dalam ranah publik. Tujuan utama diadakannya pengabdian ini, sebagai upaya pemberdayaan perempuan untuk turut berperan dalam kegiatan kelompok kesenian musik saronen, sehingga mampu memberikan dorongan dalam penguatan sektor pariwisata di Sumenep Madura. Metode pelaksanaan yang dilakukan adalah memberikan penyuluhan kepada para pelaku seni musik saronen tentang kesetaraan gender dalam kesenian dan memberikan pelatihan tentang produksi konten promosi berbasis media sosial. Hasil pengabdian yang dilakukan oleh pengabdi berdasarkan dari hasil peningkatan pre-test dengan total skor 257 dan 255 dari peserta program pengabdian yang awalnya hasilnya kurang baik dan dilihat dari hasil setelah dilakukan pengabdian untuk hasil post-test dengan total skor 537 dan 551, maka program ini bisa dikatakan berhasil. Pelaku kelompok seni dinilai mulai memiliki kesadaran dan pengetahuan terkait kesadaran gender serta dapat mulai menghasilkan dan memproduksi konten tentang kelompok seni mereka.
MEMBANGUN CITRA CAFE GRANDE GARDEN DALAM BINGKAI SOSIAL MEDIA INSTAGRAM Wahyudi, Anyes; Rokhim, Abdul; Insan Romadhan, Mohammad
RELASI Vol 3 No 04 (2023): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

The fast advancement of business in the present period has brought about progressively savage rivalry. It isn't just about how a business gives items and administrations yet additionally about how the items and administrations that have been made can be known, acknowledged, and trusted by buyers. With current mechanical advances, for example, social media, it assumes a significant part in building the picture of a company. In this research, the specialist plans to figure out how to fabricate a picture of Grande Garden Cafe in the Instagram web-based entertainment outline, where this exploration utilizes new media hypothesis. The technique utilized is a contextual investigation with a qualitative approach.
Destinasi Branding Candi Pari, Museum Mpu Tantular, dan Kampung Lawas Maspati dalam Memperkuat Identitas Budaya dan Daya Tarik Wisata Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.490

Abstract

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage
Asimilasi Atraksi Budaya Dan Edukasi Dalam Museum Tokoh Surabaya M. Bima Rizqi; Aldi Saputra; Rizky Putra E; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.482

Abstract

Museum do not merely function as space for preserving historical atifacts, but also serve as educational arenas capable of conveying cultural and national values. This article examines the assimilation of cultural attractions and educational functions in three character-based museums in Surabaya: the HOS Tjokroaminoto Museum, the dr. Soetomo Museum, and the Surabaya Education Museums. This study emplyos a qualitative method with a descriptive approach, using content analysis to observe atifact, visual media, and historical narrative presanted in each museum. The findings hightlight that the assimilation of cultural attractions and educational elements within museums can serve as a strategic model for developing cultural policies that are more participatory, relevant, and contextual. This, museums are not only place to commemorate the past but also act as platform for shaping character and historical awereness among younger generations.
Branding Tematik Wisata Urban Surabaya: Studi Komparatif Tiga Atraksi Ikonik Galuh Sekarwangi, Anna Ikhstifarin, Dona Febby, Mohammad Insan Romadhan
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Juli (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini menganalisis strategi branding tematik pada tiga lokasi wisata urban ikonik di Surabaya, yakni Taman Bungkul, Food Junction, dan Taman Grand Harvest. Ketiganya mencerminkan pendekatan yang berbeda dalam membangun citra destinasi yang didasarkan pada komposisi atraksi yang mencakup elemen alam, budaya, sosial, dan buatan. Metode yang diterapkan dalam penelitian ini adalah kualitatif deskriptif dengan pendekatan studi komparatif melalui observasi, wawancara, dan pengumpulan media promosi. Hasil penelitian mengindikasikan bahwa Taman Bungkul menekankan identitas komunitas dan nilai budaya, Food Junction menonjolkan hiburan dan kuliner melalui pelaksanaan event tematik, sedangkan Taman Grand Harvest menyoroti aspek estetika visual dan gaya hidup modern. Meskipun setiap destinasi memiliki kekuatan yang khas, terdapat tantangan dalam mempertahankan konsistensi identitas serta loyalitas pengunjung. Penelitian ini menegaskan bahwa keberhasilan branding tematik tempat wisata urban sangat bergantung pada keselarasan antara narasi destinasi, strategi promosi, dan pengalaman pengunjung yang berkelanjutan.
Persepsi Wisatawan terhadap Daya Tarik dan Citra Kuliner Lokal: Studi Kasus Kedai Susu Pak No sebagai Destinasi Wisata di Pacet Achmad Bintang Burhanuddin; Mohammad Insan Romadhan
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 2 (2025): Juni
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i2.295

Abstract

Kedai Susu Pak No is a well-known local culinary destination in the tourist area of Pacet, Mojokerto. The place offers a distinctive culinary experience with a cool mountain atmosphere and authentic fresh milk. This study aims to evaluate tourists' perceptions of the culinary appeal and image of Kedai Susu Pak No, as well as assess the effectiveness of its promotional strategies. A descriptive qualitative approach with a case study method was used. Data were collected through in-depth interviews with five purposively selected tourists. Findings indicate that tourists generally have a positive perception of the venue, especially regarding the ambiance, taste quality, and affordability. However, limited facilities such as parking and underutilized digital promotion channels are noted as weaknesses. Thus, improving social media-based promotion and strengthening visual identity are necessary to enhance the image of Kedai Susu Pak No as a leading local culinary destination in Pacet.
Analisis Persepsi Wisatawan Terhadap Daya Tarik dan Strategi Promosi Destinasi Wisata Urban di Surabaya: Studi Kasus Rustic Market, Kalimas Cruise, dan Surabaya North Quay Krissanty Aulia Dewi; Fiolita Eunike; Pattira Eldayanara; Mohammad Insan Romadhan
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.327

Abstract

This study aims to analyze tourist perceptions of attraction and promotional strategies in three urban tourism destinations in Surabaya: Rustic Market, Kalimas Cruise, and Surabaya North Quay. These destinations represent diverse forms of urban tourism combining aesthetics, history, and maritime themes. The study adopts a qualitative descriptive approach with data collection techniques including field observation, in-depth interviews with tourists and managers, as well as digital documentation through social media platforms and online reviews. The findings reveal that each destination has its unique appeal, but digital promotion strategies remain underdeveloped. Rustic Market excels in visual aesthetics but lacks official digital presence; Kalimas Cruise offers historical river tourism but limited online visibility; while Surabaya North Quay is active only during cruise arrivals and lacks consistent digital engagement. A structured digital promotion strategy, cross-destination campaigns, and collaboration with communities and local MSMEs are recommended. This study highlights the importance of synergy among government bodies, tourism operators, and tourists to create sustainable tourism promotion.
Co-Authors Abdul Rokhim Achmad Bintang Burhanuddin Aldi Saputra Alicia Indriani Putri Fiolita Eunike Hepy Amrelia Krissanty Aulia Dewi M. Bima Rizqi Nara Garini Ayuningrum Pattira Eldayanara Rizky Putra E Sayidah Aulia Ul Haque Virana Mega Putri Wahyudi, Anyes