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All Journal RELASI: Jurnal Penelitian Komunikasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Media and Communication IPSSJ Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Tamasya Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Mohammad Insan Romadhan
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Program “Setara dalam Berkarya” Sebagai Upaya Penguatan Pariwisata Berbasis Kesetaraan Gender Pada Kelompok Budaya Seni musik Saronen di Desa Paberasan Sumenep Mohammad Insan Romadhan; Nara Garini Ayuningrum; Sayidah Aulia ul Haque
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1259

Abstract

Kelompok seni musik saronen cenderung pasif dan kurang inisiatif dalam berkegiatan, selain itu kegiatan promosi yang dilakukan kelompok seni musik saronen masih cenderung konvensional dan belum mengarah pada produksi konten promosi berbasis online dan yang utama adalah kurangnya peran perempuan dalam kegiatan kelompok seni musik saronen. Kondisi tersebut terjadi dikarenakan masih kentalnya budaya patriarki yang ada di Sumenep, sehingga menyebabkan perempuan kurang memiliki akses ke ranah publik. Akibatnya peran perempuan pada kelompok kesenian saronen tersebut tidak ada sama sekali dan lebih banyak melakukan aktivitas pada ranah domestik. Hal ini disinyalir karena minimnya kesadaran masyarakat setempat akan kesetaraan gender dalam ranah publik. Tujuan utama diadakannya pengabdian ini, sebagai upaya pemberdayaan perempuan untuk turut berperan dalam kegiatan kelompok kesenian musik saronen, sehingga mampu memberikan dorongan dalam penguatan sektor pariwisata di Sumenep Madura. Metode pelaksanaan yang dilakukan adalah memberikan penyuluhan kepada para pelaku seni musik saronen tentang kesetaraan gender dalam kesenian dan memberikan pelatihan tentang produksi konten promosi berbasis media sosial. Hasil pengabdian yang dilakukan oleh pengabdi berdasarkan dari hasil peningkatan pre-test dengan total skor 257 dan 255 dari peserta program pengabdian yang awalnya hasilnya kurang baik dan dilihat dari hasil setelah dilakukan pengabdian untuk hasil post-test dengan total skor 537 dan 551, maka program ini bisa dikatakan berhasil. Pelaku kelompok seni dinilai mulai memiliki kesadaran dan pengetahuan terkait kesadaran gender serta dapat mulai menghasilkan dan memproduksi konten tentang kelompok seni mereka.
MEMBANGUN CITRA CAFE GRANDE GARDEN DALAM BINGKAI SOSIAL MEDIA INSTAGRAM Wahyudi, Anyes; Rokhim, Abdul; Insan Romadhan, Mohammad
RELASI Vol 3 No 04 (2023): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

The fast advancement of business in the present period has brought about progressively savage rivalry. It isn't just about how a business gives items and administrations yet additionally about how the items and administrations that have been made can be known, acknowledged, and trusted by buyers. With current mechanical advances, for example, social media, it assumes a significant part in building the picture of a company. In this research, the specialist plans to figure out how to fabricate a picture of Grande Garden Cafe in the Instagram web-based entertainment outline, where this exploration utilizes new media hypothesis. The technique utilized is a contextual investigation with a qualitative approach.
Viralitas Vs Eksklusivitas: Analisis Strategi Komunikasi Digital Dalam Promosi Wisata Urban Di Surabaya Irene Natasha; Fina Farkha; Mohammad Insan Romadhan
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study explores digital communication strategies in urban tourism by comparing two different destination concepts in Surabaya: Pasar Kodam Brawijaya and Graha Natura (Dream Lake). The research uses a qualitative descriptive approach with case study methods to analyze how viral and exclusive strategies are applied through social media platforms. Pasar Kodam utilizes user-generated content and viral exposure through TikTok and Instagram to reach younger audiences, while Graha Natura emphasizes curated visuals and exclusivity through controlled promotion on selected platforms. Findings indicate that viral strategies are effective in increasing mass engagement rapidly, while exclusive strategies build stronger brand identity and attract a more specific market. These insights provide a comparative understanding of how urban destinations can tailor their digital presence based on their target audience and positioning.
Citra Tematik Destinasi Kota: Studi Komunikasi Wisata Edukasi DIKBS, Budaya Dipasar Oro-Oro Dowo, Dan Alam Disarah Klopo Arfiansyah, M.; Fina Anisa Setyowati; Tri Ayu Larasati; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2971

Abstract

This study examines the thematic image formation of three flagship urban tourism destinations in East Java: Surabaya Zoo (educational tourism), Oro-Oro Dowo Market in Malang (cultural tourism), and Sarah Klopo in Mojokerto (nature-based tourism). Using a qualitative case study method with a thematic approach, the research explores three key dimensions of destination image: cognitive, unique, and affective. Data were collected through observation, in-depth interviews, and content analysis of promotional media and related literature. The findings reveal that all three destinations successfully build strong thematic images through adaptive communication strategies, experiential narratives, and emotional engagement with visitors. Surabaya Zoo stands out as a center for education and conservation, Oro-Oro Dowo Market combines cultural heritage with modern amenities, and Sarah Klopo offers an eco-tourism experience enriched with environmental education and historical values. The study recommends strengthening promotional innovation, improving facilities, and preserving local values to enhance the competitiveness of thematic urban destinations in today’s tourism landscape.
Komunikasi Tematik Dalam Branding Destinasi Urban: Studi Komparatif Delta Fishing, Cafe Bintang Lima, Dan Monkasel Surabaya Fikri Amrilllah; Stefanus Irwananda Susanto; Muhammad Rifky; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2975

Abstract

The rapid development of urban areas has led to the emergence of tourist destinations that function not only as recreational spaces but also as tools for shaping the city’s image. To strengthen the competitiveness and identity of a destination, thematic communication becomes a crucial strategy, encompassing visual, narrative, and atmospheric elements that are integrated into the visitor experience. This article explores the implementation of thematic communication in the branding of three urban destinations in East Java: Delta Fishing, Café Bintang Lima, and the Submarine Monument (Monkasel), using a comparative study and qualitative descriptive analysis. Data were collected through field observations, visual documentation, and interviews with managers and visitors. The results show that each destination applies a different thematic communication approach: Delta Fishing emphasizes environmental education values, Café Bintang Lima conveys affordable luxury through visual and digital media, while Monkasel offers an immersive historical experience. These findings highlight that the effectiveness of thematic communication depends on the alignment of messages, media used, and the ability to build emotional connections with the audience. With the right strategy, thematic communication can enhance the image and competitiveness of tourist destinations, especially amid increasing competition in urban tourism.
Destinasi Branding Candi Pari, Museum Mpu Tantular, dan Kampung Lawas Maspati dalam Memperkuat Identitas Budaya dan Daya Tarik Wisata Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.490

Abstract

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage
Asimilasi Atraksi Budaya Dan Edukasi Dalam Museum Tokoh Surabaya M. Bima Rizqi; Aldi Saputra; Rizky Putra E; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.482

Abstract

Museum do not merely function as space for preserving historical atifacts, but also serve as educational arenas capable of conveying cultural and national values. This article examines the assimilation of cultural attractions and educational functions in three character-based museums in Surabaya: the HOS Tjokroaminoto Museum, the dr. Soetomo Museum, and the Surabaya Education Museums. This study emplyos a qualitative method with a descriptive approach, using content analysis to observe atifact, visual media, and historical narrative presanted in each museum. The findings hightlight that the assimilation of cultural attractions and educational elements within museums can serve as a strategic model for developing cultural policies that are more participatory, relevant, and contextual. This, museums are not only place to commemorate the past but also act as platform for shaping character and historical awereness among younger generations.
Branding Tematik Wisata Urban Surabaya: Studi Komparatif Tiga Atraksi Ikonik Galuh Sekarwangi, Anna Ikhstifarin, Dona Febby, Mohammad Insan Romadhan
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Juli (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini menganalisis strategi branding tematik pada tiga lokasi wisata urban ikonik di Surabaya, yakni Taman Bungkul, Food Junction, dan Taman Grand Harvest. Ketiganya mencerminkan pendekatan yang berbeda dalam membangun citra destinasi yang didasarkan pada komposisi atraksi yang mencakup elemen alam, budaya, sosial, dan buatan. Metode yang diterapkan dalam penelitian ini adalah kualitatif deskriptif dengan pendekatan studi komparatif melalui observasi, wawancara, dan pengumpulan media promosi. Hasil penelitian mengindikasikan bahwa Taman Bungkul menekankan identitas komunitas dan nilai budaya, Food Junction menonjolkan hiburan dan kuliner melalui pelaksanaan event tematik, sedangkan Taman Grand Harvest menyoroti aspek estetika visual dan gaya hidup modern. Meskipun setiap destinasi memiliki kekuatan yang khas, terdapat tantangan dalam mempertahankan konsistensi identitas serta loyalitas pengunjung. Penelitian ini menegaskan bahwa keberhasilan branding tematik tempat wisata urban sangat bergantung pada keselarasan antara narasi destinasi, strategi promosi, dan pengalaman pengunjung yang berkelanjutan.
Persepsi Wisatawan terhadap Daya Tarik dan Citra Kuliner Lokal: Studi Kasus Kedai Susu Pak No sebagai Destinasi Wisata di Pacet Achmad Bintang Burhanuddin; Mohammad Insan Romadhan
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 2 (2025): Juni
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i2.295

Abstract

Kedai Susu Pak No is a well-known local culinary destination in the tourist area of Pacet, Mojokerto. The place offers a distinctive culinary experience with a cool mountain atmosphere and authentic fresh milk. This study aims to evaluate tourists' perceptions of the culinary appeal and image of Kedai Susu Pak No, as well as assess the effectiveness of its promotional strategies. A descriptive qualitative approach with a case study method was used. Data were collected through in-depth interviews with five purposively selected tourists. Findings indicate that tourists generally have a positive perception of the venue, especially regarding the ambiance, taste quality, and affordability. However, limited facilities such as parking and underutilized digital promotion channels are noted as weaknesses. Thus, improving social media-based promotion and strengthening visual identity are necessary to enhance the image of Kedai Susu Pak No as a leading local culinary destination in Pacet.
Eksplorasi Daya Tarik Wisata Urban Heritage Dan Modern Leisure: Studi Kasus Kota Lama Surabaya Dan Blyss Cafe Batu Malang Zaskiya Bella Usnul Qotimah; Salsa Aulia Ayu Yasmine; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2999

Abstract

Tourism in East Java shows an increasingly dynamic trend, with the emergence of a combination of heritage tourism attractions and modern leisure concepts. The Old City of Surabaya as an urban heritage area holds strong historical potential, while Blyss Cafe in Batu, Malang, represents a leisure tourism lifestyle that is popular with the younger generation. This study aims to explore and compare the attractions of the two locations in the context of destination development and East Java tourism branding strategies. The research method used is a descriptive qualitative approach, with data collection techniques through direct observation, in-depth interviews with managers and visitors, and analysis of visual documentation and related literature. The research findings show that the Old City of Surabaya has strengths in historical value and cultural narratives, while Blyss Cafe excels in presenting an aesthetic atmosphere, comfort, and leisure experiences that attract millennial tourists. Although different in character, both play an important role in shaping a diverse and inclusive destination image. In conclusion, the integration of heritage tourism and modern leisure can be an effective destination branding strategy, by targeting a wider tourist segment while enriching the East Java tourism portfolio.
Co-Authors Abdul Rokhim Abdullah Alba Saiba Achmad Bintang Burhanuddin Achmad Syahfrizal Adelia Aini Intan Aldi Saputra Alicia Indriani Putri Arfiansyah, M. Eka Wahyu Muria Ningsih Fabian Nugroho Fikri Amrilllah Fina Anisa Setyowati Fina Farkha Fiolita Eunike Hepy Amrelia Irene Natasha Krissanty Aulia Dewi M. Bima Rizqi M. Ryan Refano Muhammad Rifky Nara Garini Ayuningrum Naufal Resa A Octavia Putri Pattira Eldayanara Rahmadani Rafik Rizky Putra E Salsa Aulia Ayu Yasmine Sayidah Aulia Ul Haque Stefanus Irwananda Susanto Tri Ayu Larasati Virana Mega Putri Wahyudi, Anyes Zaskiya Bella Usnul Qotimah