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All Journal Lensa Ekonomi Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat
Mayor, Oktofina
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Economics, Econometrics & Finance Education

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Journal : Lensa Ekonomi

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STRATEGI PENGEMBANGAN BISNIS UMKM ORANG ASLI PAPUA DI KABUPATEN MANOKWARI Mayor, Oktofina; Allo, Albertus Girik; Yap, Rumas Alma
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.411

Abstract

This study aims to analyze the business development strategy of Micro, Small, and Medium Enterprises (MSMEs) managed by Indigenous Papuans in Manokwari Regency. Using qualitative case study approach. Data were collected from 18 MSMEs actors through interviews, observation, and documentation. The SWOt analysis revealed that the main strenghts of OAP MSMEs are excellent service, while weaknesses include limited capital and lack of product variety. Opportunities come from government support and favorable trends toward local products, while threads include business competition and market access. An aggressive (S-O) strategy is recommended. The findings are expected to serve as a reference for sustainable MSME emprowermwnt policies.
Co-Authors Albertus Girik Allo Fertikasari, Julia Cindy Gobai, Isayas Hutasoit, Sugi Tiber Jamius Bin Stepanus Jitmau, Martina M. Komariah, Intan Momo, Kristian Ronaldo Nabila, Adinri Rizki Padang, Olivia Sau Ratte, Yansi Worengga, Frengky V.L.P. Yap, Rumas Alma