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All Journal INFORMASI Lektur, Jurnal Ilmu Komunikasi
Audrey, Arselma Trus'tee
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Languange, Linguistic, Communication & Media Library & Information Science

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DARI SIMBOL KE IDENTITAS KOLEKTIF: STUDI INTERAKSI SIMBOLIK PADA KOMUNITAS CHELSEA INDONESIA SUPPORTERS CLUB Audrey, Arselma Trus'tee
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24068

Abstract

Chelsea Football Club (Chelsea FC) merupakan klub Liga Inggris papan atas dengan penggemar yang tersebar di seluruh dunia, tidak hanya di Inggris atau Eropa. Kesuksesannya telah menarik jutaan penggemar, termasuk di Indonesia. Penelitian ini meneliti interaksi simbolik dalam proses pembentukan identitas sosial anggota Chelsea Indonesia Supporters Club (CISC). Teori konstruktivis digunakan bersamaan dengan Teori Identitas dan Identitas Sosial, serta pendekatan interaksi simbolik untuk memahami identitas sebagai penggemar Chelsea FC. Sebagai penelitian deskriptif, data dihimpun dari para informan dan melalui observasi lapangan. Tujuannya adalah untuk memahami bagaimana interaksi simbolik berperan dalam konstruksi identitas diri yang terbentuk dari proses eksplorasi melalui keluarga, teman, dan media massa. Penelitian ini juga mengkaji hubungan antara komitmen dengan loyalitas, serta peran kategorisasi, identifikasi, dan perbandingan sosial dalam proses pembentukan identitas. Hasilnya menunjukkan bahwa interaksi simbolik pada level komunitas (society), diri anggota (self), dan proses pemaknaan (mind) membentuk CISC sebagai kelompok yang loyal, serta memiliki rasa kasih sayang, solidaritas, dan kekeluargaan yang kuat antar anggota.
Digital Branding of Tourism Promotion: Gastrodiplomacy In The Digital Age Awanis Akalili; Audrey, Arselma Trus'tee; Wiryawan, Yanuar Galih
Informasi Vol. 55 No. 2 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v55i2.89630

Abstract

The digital landscape is transforming perspectives and approaches within the modern tourism industry. In previous eras, the approach to tourism was centered on exploiting natural beauty. Today, the focus has shifted towards the narrative of tourist experiences. Furthermore, the rising popularity of culinary tourism through social media and mass media channels has played a role in this paradigm shift. One country with popular culinary products is Thailand. This research will analyze how the phenomenon of culinary promotion in Thailand can be seen as a practice of gastrodiplomacy executed through a digital branding strategy. This study employs a qualitative research approach with a case study strategy. Data was collected using an open-ended online questionnaire. Research informants were selected using a purposive sampling technique. The criteria for informants were undergraduate students aged 18-25 who are active users of various social media platforms. This study found that culinary-based tourism promotion strategies on digital platforms can persuade audiences. Culinary content on digital media not only fosters the intention to travel but also awakens gastronomic curiosity—the desire to experience cuisine firsthand in its place of origin. Two key elements of content quality were identified: the authenticity of personal storytelling and visual quality. Both elements play a role in the promotional effectiveness of culinary content. The anatomy of the most appealing advertisement for the audience is content that can present a complete experiential narrative, centers on the authenticity of street food, and values the process of creating culinary products as a cultural art form. These findings offer a strategic model for countries with similar potential, particularly Indonesia, to optimize gastronomy as a tool for tourism promotion on the global digital stage.
Co-Authors Awanis Akalili Yanuar Galih Wiryawan