Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of International Conference Proceedings
Suvero Suyar, Annisha
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence Fashion Involvement and Shopping Lifestyle to Impulse Buying Moderation Positive Emotion and Positive Online Review Generation Z Users Uniqlo Products Rifki Hafas, Hafriz; Murwani Muhar, Ani; Suvero Suyar, Annisha; Hayati, Azura
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3972

Abstract

The purpose of this study is to ascertain how fashion engagement and purchasing habits affect Generation Z's moderated favorable emotions for UNIQLO products. Moderated Regression Analysis (MRA) and multiple linear regression analysis approaches are used in this study design. 118 respondents who are Generation Z Uniqlo product customers make up the demographic and sample for this study, which employs associative research with a quantitative methodology. 1) Fashion participation and shopping lifestyle have a favorable and substantial influence on impulsive buying (sig value 0.05), according to the study's findings. 2) The association between fashion engagement and impulsive purchase behavior is moderated by positive mood. 3) The association between fashion participation and shopping lifestyle and impulsive purchases is not moderated by positive internet evaluations.
Co-Authors Hayati, Azura Murwani Muhar, Ani Rifki Hafas, Hafriz