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GEOPOLITIK DAN KEPEMIMPINAN BISNIS GLOBAL: DAMPAK KETIDAKSTABILAN POLITIK TERHADAP KEPEMIMPINAN GLOBAL Mulyani, Hanifah; Rachmawati, Dina; Anam, Asraful; Anshori, Moh Isa
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1865

Abstract

Dalam era globalisasi yang penuh kompleksitas, ketidakstabilan politik menjadi tantangan utama bagi perusahaan multinasional seperti PT Unilever. Studi ini bertujuan untuk menganalisis dampak geopolitik terhadap operasional bisnis, strategi kepemimpinan, dan ketahanan perusahaan dalam menghadapi perubahan lingkungan global. Dengan menggunakan pendekatan studi literatur, penelitian ini menyoroti bagaimana Unilever merespons berbagai dinamika politik global, konflik Rusia-Ukraina, serta perubahan sosial-politik di pasar domestik seperti Indonesia. Hasil kajian menunjukkan bahwa kepemimpinan global yang adaptif dan berbasis nilai, disertai strategi diversifikasi serta manajemen risiko yang terstruktur, menjadi faktor kunci dalam menjaga keberlangsungan bisnis. Penelitian ini menjelaskan pentingnya peran kepemimpinan yang sensitif terhadap isu-isu global untuk mendukung stabilitas dan pertumbuhan perusahaan multinasional di tengah ketidakpastian geopolitik.
KEPEMIMPINAN YANG MENAVIGASI KETIDAKPASTIAN DALAM PERDAGANGAN INTERNASIONAL DI ERA DISRUPSI PASAR GLOBAL Anwar, Lathifah; Prasetya, Abim Arda; Avrilla, Vanessa Alicia Marsha; Anshori, Moh Isa
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1866

Abstract

Rapid developments in technology, geopolitics, and regulatory changes have significantly intensified uncertainty in international trade, especially within the context of global market disruption. To address these challenges, leadership approaches grounded in established theoretical frameworks are essential. This article examines key leadership theories, including transformational leadership (Burns; Bass & Avolio), adaptive leadership (Heifetz et al.), and multicultural collaborative leadership (Rockstuhl et al.), to understand how leaders can navigate global complexity. Effective leaders are expected to inspire change, foster innovation, and promote cross-cultural collaboration to strengthen organizational resilience. Furthermore, Yukl’s theory emphasizes the role of innovation and synergy in responding to external disruptions. Findings from the literature indicate that integrating these theoretical approaches enables the formulation of dynamic and adaptive leadership strategies—such as identifying market trends, responding swiftly to regulatory shifts, and building resilient supply chains. This study not only reinforces the theoretical foundation of global leadership but also provides practical insights for international business leaders to manage uncertainty and adapt to rapidly changing global markets