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All Journal Ath Thariq Jurnal Dakwah dan Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam
Ramadhani, Oktaviana
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Da’wah and Environmental Conservation: An Analysis on Instagram Risqi, Amadea; Risqy, Mukhammad; Ramadhani, Oktaviana; Imam Satrio, Diky
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 9 No 1 (2025): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332//ath-thariq.v9i1/ade3km56

Abstract

Environmental issues are becoming increasingly complex global challenges, especially due to human actions that ignore the balance of nature. Environmental preaching in the context of digital media is important to see how Islamic values about ecology are communicated, accepted, and influence public awareness so that a flexible, innovative, and information technology-based approach strategy is needed to overcome the challenges of the current environmental crisis. This study aims to analyse the ecological preaching strategy carried out by the social media account @ecomasjid.id as an example of a religion-based communication strategy to increase social ecological awareness. The method used in this study is qualitative with a case study approach and literature study. Data were taken and collected from the content uploads of the Instagram account @ecomasjid.id such as captions, images, and video clips. The results of the study indicate that the environmental preaching strategy implemented by the Instagram account @ecomasjid.id is effective because it is in accordance with the theory of contemporary preaching strategies, namely that effective preaching must meet three main elements, namely the relevance of the social context, media that is in accordance with the characteristics of man, and a persuasive and aesthetic delivery style.
Sentimen Warganet Indonesia di Media Sosial terhadap Serial Bidaah dari Malaysia Nurhidayah, Ika Amiliya; Ramadhani, Oktaviana; Mukoyimah
El Madani: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 01 (2025): El-Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Fakultas Dakwah dan Ilmu Komunikasi, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/5zx6jp19

Abstract

Bidaah, a Malaysian drama series that premiered on the Viu platform on March 6, 2025, has sparked public attention for its bold portrayal of religious deviation led by a charismatic figure. The show’s sensitive theme has generated diverse reactions from Indonesian audiences, making it a compelling subject for scholarly analysis. This study aims to examine Indonesian public sentiment toward the series on social media. Employing a descriptive qualitative approach, the research utilized Brand24, a digital monitoring tool, to collect data from various social media platforms. Public comments and opinions were analyzed to identify recurring patterns and sentiment tendencies. The findings indicate that positive sentiment (860 mentions) outweighed negative sentiment (587 mentions), suggesting that most Indonesian netizens responded to Bidaah’s depiction of religious deviation with openness rather than rejection. This study highlights the importance of digital public discourse analysis in understanding societal reactions to religious media content, and demonstrates the relevance of social monitoring technologies in contemporary communication research.
Co-Authors Imam Satrio, Diky Mukoyimah Nurhidayah, Ika Amiliya Risqi, Amadea Risqy, Mukhammad