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All Journal Electronic Journal of Education, Social Economics and Technology Servqual: Jurnal Ilmu Manajemen
Dewi, Dea Kumala
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Integration of the Value of Kemalikussalehan in Chemistry Learning through Teaching Modules Based on Culturally Responsive Teaching (CRT) and Technological Pedagogical Content Knowledge (TPACK) Aufiya, Lisa; Kirani, Putri; Dewi, Dea Kumala; Setiawaty, Sri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.846

Abstract

This study aims to describe the implementation of an integrated teaching module on the value of Kemalikussalehan based on Culturally Responsive Teaching (CRT) and Technological Pedagogical Content Knowledge (TPACK) on the material of buffer solutions at SMA Negeri 5 Lhokseumawe. This approach is motivated by the need for chemistry learning that emphasizes cognitive aspects and builds students' character and identity through the integration of local values and technology. The type of research used is Educational Design Research (EDR) with the Plomp Development model. The research was conducted until the lecturer's validity test. Validity using Aiken's V formula produced 0.90 with a valid category. The study results showed that implementing this teaching module increased students' motivation, active involvement, and conceptual understanding of the material of buffer solutions. In addition, students showed an attitude of tolerance, cooperation, and concern for the environment as a reflection of religious values integrated into learning.
PENGARUH CITRA MEREK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN POINT COFFEE DI KOTA BANJARBARU Dewi, Dea Kumala; Efrianti, Kumara; Yulianti, Farida
Servqual: Jurnal Ilmu Manajemen Vol. 3 No. 1 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

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Abstract

Penelitian ini bertujuan untuk menguji : (1) citra merek berpengaruh secara signifikan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru, (2) social media marketing berpengaruh secara signifikan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru, (3) citra merek dan social media marketing berpengaruh secara simultan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian menggunakan kuisioner. Populasi dalam penelitian ini adalah konsumen yang sudah pernah membeli minuman Point Coffee di Kota Banjarbaru dan sampel sebesar 70 responden dengan analisis statistik deskriptif dan analisis data regresi linier berganda. Hasil penelitian menunjukkan : (1) citra merek berpengaruh signifikan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru, (2) social media marketing berpengaruh signifikan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru dan (3) citra merek dan social media marketing berpengaruh secara simultan terhadap keputusan pembelian Point Coffee di Kota Banjarbaru, hal ini mengindikasikan bahwa baik citra merek maupun social media marketing memiliki peran krusial dalam mempengaruhi keputusan pembelian konsumen terhadap produk Point Coffee di Kota Banjarbaru.
Co-Authors Aufiya, Lisa Efrianti, Kumara Farida Yulianti Kirani, Putri Setiawaty, Sri