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All Journal Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial dan Humaniora Electronic Journal of Education, Social Economics and Technology JURNAL MANAJEMEN DAN BISNIS INDONESIA
Suryani, Fitri Ayu
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Role of National Civil Finance (PNM) Mekaar in Distributing Financing to Increase Income in Stone Plate Breaker UMKM Firdaus, Dwi Rizky; Suryani, Fitri Ayu; Hidayati, Denok Mugi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.836

Abstract

This study aims to determine and analyze the role of National Capital Madani (PNM) Mekaar in distributing financing to MSMEs that break stone plates and its impact on increasing the income of business actors. This study uses a qualitative approach with a case study method. This approach was chosen because the study aims to understand in depth how PNM (National Capital Madani) Mekar plays a role in distributing financing and its influence on increasing the income of MSMEs that break stone plates. The case study method allows for detailed and contextual exploration of phenomena that occur in the field. The data collected were analyzed using thematic methods. The study's results show that the National Capital Madani (PNM) Mekaar program is important for helping small businesses that break stone plates in Jelbuk District earn more money by providing loans without collateral and offering support like financial training and business development. Positive impacts can be seen from increased income, production efficiency, and the growth of entrepreneurial spirit. Socialization carried out directly to residents' homes is also considered effective in reaching people who have not been touched by formal financial services. In order for this program to be more optimal, it is recommended to increase the intensity of mentoring, especially in digital literacy and online marketing; provide flexible installment schemes; collaborate with digital platforms to expand market access; and conduct regular evaluations of training and mentoring to better suit the needs of MSME plate-breaking stone actors.
Strategi Pemasaran Digital UMKM Aviyah Olshop melalui Analisis SWOT Berbasis WhatsApp Business Sano, Sano; Hidayanti, Denok Mugi; Suryani, Fitri Ayu
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.3974

Abstract

UMKM memiliki peran strategis dalam perekonomian Indonesia, namun tantangan digitalisasi menuntut adaptasi agar tetap kompetitif. Penelitian ini bertujuan untuk menganalisis strategi pemasaran UMKM Aviyah Olshop menggunakan WhatsApp Business dengan pendekatan analisis SWOT. Metode penelitian menggunakan deskriptif kualitatif dengan studi kasus melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan kekuatan Aviyah Olshop antara lain produk mengikuti tren pasar, harga terjangkau, kualitas terjamin, pelayanan cepat dan ramah, serta lokasi strategis, sedangkan kelemahannya adalah penjualan hanya melalui WhatsApp Business, stok cepat habis saat hari besar, keterbatasan SDM, dan promosi belum rutin. Peluang yang dimiliki meliputi ekspansi ke marketplace, promosi melalui influencer, serta permintaan tinggi pada momen tertentu, sementara ancaman meliputi persaingan ketat, gangguan internet, dan keterlambatan kurir. Analisis menunjukkan Aviyah Olshop berada pada kuadran I (strategi agresif) dengan memanfaatkan kekuatan internal untuk meraih peluang eksternal melalui strategi SO, WO, ST, dan WT, seperti memperluas penjualan ke marketplace, mengoptimalkan promosi melalui media sosial, menjaga kualitas pelayanan, serta meningkatkan manajemen stok. Kesimpulannya, pemanfaatan WhatsApp Business dan analisis SWOT membantu Aviyah Olshop dalam merumuskan strategi pemasaran yang relevan untuk meningkatkan daya saing dan omzet usaha secara berkelanjutan di era digital.
SWOT ANALYSIS OF DIGITAL MARKETING AT MSMEs KING SEMPOL JEMBER Yusrizal, Mohammad Fikri; Suryani, Fitri Ayu; Gerhani, Febrina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24222

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with the implementation of digital marketing in MSME King Sempol in Jember, as well as to formulate appropriate digital marketing strategies to optimize the utilization of social media platforms. The research employs a SWOT analysis approach to systematically evaluate internal and external factors affecting the business. The findings indicate that the primary strengths of MSME King Sempol include its distinctive product taste, affordable pricing, strategic business location, availability of official social media accounts, and the use of preservative-free raw materials. However, several weaknesses were identified, such as the product’s limited shelf life (only three days), unattractive and inconsistent social media content, the absence of dedicated social media management staff, limited digital marketing knowledge, and unscheduled, unstructured posting practices. In terms of external factors, opportunities include the potential use of influencer testimonials, a large and continuously growing social media user base, increased purchasing power during new student admissions, the high virality of culinary content online, and the expansion of a loyal customer base. Meanwhile, threats consist of similar competitors in the same sales area, rising raw material costs, intense competition in online culinary content, rapidly changing viral food trends, and unstable internet connectivity. The SWOT matrix analysis positions MSME King Sempol in Quadrant I, indicating an aggressive (growth-oriented) strategy. Accordingly, the recommended strategy is the SO (Strength–Opportunity) strategy, which emphasizes leveraging internal strengths to capitalize on external opportunities. Proposed strategies include collaborating with local influencers to enhance brand visibility, consistently promoting products through Instagram and TikTok, offering promotional discounts, creating visually appealing and engaging digital content, and sharing customer testimonials to build trust and strengthen audience engagement. Keywords: Digital Marketing; MSMEs; SWOT
Strategi Pengembangan Usaha Pukis Medan Bang Roma Analisis SWOT Muhammad Ridwan Al Fani; David K. Susilo; Suryani, Fitri Ayu
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.6563

Abstract

Penelitian ini dilatarbelakangi oleh tantangan usaha Pukis Medan Bang Roma dalam menghadapi persaingan dengan produk makanan modern dan viral di Kabupaten Jember. Tujuan penelitian adalah merumuskan strategi pengembangan usaha yang tepat agar mampu bersaing dan bertahan di tengah dinamika pasar, dengan fokus pada identifikasi kekuatan, kelemahan, peluang, dan ancaman melalui analisis SWOT. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam dengan pemilik usaha, serta dokumentasi, kemudian dianalisis menggunakan matriks IFAS dan EFAS untuk menentukan posisi strategi. Hasil penelitian menunjukkan bahwa usaha Pukis Medan Bang Roma memperoleh skor total IFAS 1,40 dan EFAS 1,46. Posisi tersebut menempatkan usaha pada kuadran I SWOT, yaitu memiliki kekuatan untuk memanfaatkan peluang. Hal ini mendukung penerapan strategi agresif, antara lain optimalisasi promosi digital, pemanfaatan lokasi strategis, serta penguatan brand melalui kolaborasi dengan influencer dan komunitas. Kesimpulannya, strategi agresif dinilai relevan untuk meningkatkan daya saing dan keberlanjutan usaha Pukis Medan Bang Roma di tengah pasar kuliner yang dinamis. Rekomendasi ini diharapkan dapat menjadi acuan dalam pengembangan usaha jangka pendek maupun jangka panjang.
Co-Authors David K. Susilo Firdaus, Dwi Rizky Gerhani, Febrina Hidayanti, Denok Mugi Hidayati, Denok Mugi Muhammad Ridwan Al Fani Sano, Sano Yusrizal, Mohammad Fikri