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Lestari, Fitriani Indah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Bukti Fisik dan Jaminan Terhadapi Kepuasan Nasabahi BSB Capem Sako Kenten Lestari, Fitriani Indah; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.10980

Abstract

This study aims to examine the influence of the Tangible and Assurance variables on Customer Satisfaction at Bank Sumsel Babel Capem Sako Kenten. The method used is quantitative, utilizing questionnaires and direct observation, involving 60 respondents who have used the services for more than 6 months. The results indicate that all variables have a positiive and significant influence both partially and simultaneously on customer satisfaction.
Co-Authors Yulizar Kasih