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All Journal Enrichment : Journal of Management Jurnal Bisinis Digital
Sumbung, Putri
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Economics, Econometrics & Finance Library & Information Science

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STUDI KELAYAKAN BISNIS PADA UMKM MINIE CAKE DI KOTA SAMARINDA Fitria Dewi, Nanda; Radityatama, Yosafat Henry; Sumbung, Putri; Putri, Adila Aisyah; Rachman, Karenina Aulia; Kawuryan, Renita
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3006

Abstract

Penelitian ini membahas integrasi strategi pemasaran digital dan sistem pembayaran elektronik dalam mitigasi risiko bisnis pada UMKM kuliner Minie Cake di Kota Samarinda. Penelitian ini dilatarbelakangi oleh percepatan digitalisasi UMKM di Indonesia yang mendorong kebutuhan akan optimalisasi pemasaran dan transaksi. Tujuan penelitian ini adalah mengevaluasi kontribusi pemasaran digital melalui platform TikTok dan Instagram serta penerapan QRIS dan E-Wallet terintegrasi dalam meningkatkan efisiensi operasional, keamanan transaksi, dan pengurangan kesalahan manual. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, mengumpulkan data primer melalui observasi dan wawancara, serta data sekunder melalui literature. Analisis ini mencakup Marketing mix 4P, aspek teknis dan teknologi, serta analisis SWOT. Hasil menunjukkan bahwa penerapan pemasaran digital berhasil meningkatkan brand awareness dan interaksi konsumen. Sedangkan sistem kasir digital terintegrasi (Qasir) memperkuat akurasi pencatatan dan pelaporan keuangan secara real time. Indeks SWOT menempatkan Minie Cake pada kuadran diferensiasi yang mngindikasikan kekuatan internal tinggi namun ancaman eksternal masih signifikan. Disarankan pengoptimalan iklan berbayar, pelatihan SDM, dan kolaborasi dengan influencer lokal untuk memperkuat daya saing dan memitigasi risiko bisnis.
Optimization of patane toraja construction implementation time using critical path method Sumbung, Putri; Putri, Adila Aisyah; Surahman, Surahman
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2264

Abstract

One of the main challenges in the development of Patane is the lengthy implementation time due to a lack of structured and efficient time planning. This research focuses on streamlining the time needed to construct Patane, a traditional burial site of the Torajan people, by utilizing the Critical Path Method (CPM) in combination with Microsoft Project and QM for Windows software. This study aims to optimize the duration of the Patane development project by using a systematic time management approach. A descriptive quantitative methodology was used to evaluate six interconnected phases of the project, ranging from initial preparation to the final touches. The findings indicated that every activity in the project is part of the critical path, with a total float of zero, leading to an overall project timeline of 84 days. This study underscores the importance of time management tools in culturally focused construction endeavors that encompass intricate social and spiritual aspects. Implementing CPM allows for more organized, effective, and precise project planning and execution, while respecting the cultural values of the Torajan community
Co-Authors Fitria Dewi, Nanda Kawuryan, Renita Putri, Adila Aisyah Rachman, Karenina Aulia Radityatama, Yosafat Henry Surahman Surahman