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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Administrasi Bisnis Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Interdisciplinary Social Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Science and Society (IJSOC) Jurnal Bisinis Digital
Kawuryan, Renita
POLITEKNIK NEGERI SAMARINDA
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences

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THE EFFECT OF CAREER DEVELOPMENT SERVICES ON STUDENT CAREER MATURITY (A study on university student of Faculty of Adminstrative Science at Brawijaya University in Malang, East Java) Renita Kawuryan; Mochammad Al Musadieq; Arik Prasetya
Jurnal Administrasi Bisnis Vol 42, No 1 (2017): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.38 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh dari faktor faktor pelayanan pengembangan karir (pelayanan orientasi, pelayanan informasi, pelayanan penempatan dan distribusi dan pelayanan bimbingan dan konseling individu) secara simultan dan parsian terhadap kematangan karir mahasiswa. Pengumpulan data dilakukan dengan kuisioner yang disebarkan kepada 97 mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya. Berdasarkan hasil analisis berganda menunjukkan bahwa secara simultan dan parsial variabel bebas mempunyai pengaruh signifikan terhadap kematangan karir mahasiswa. Hal ini ditunjukkan dengan hasil uji simultan diperoleh signifikansi F sebesar 0,000<0,005 dan mempu memberikan kontribusi terhadap variabel kematangan karir mahasiswa sebesar 53,8%, sisanya 46,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Variabel bebas berpengaruh signifikan terhadap kematangan karir mahasiswa ditunjukkan dengan nilai signifikansi t untuk pelayanan orientasi 0.018 (0.018<0,05), pelayanan informasi 0.021 (0.021<0,05), pelayanan penempatan dan distribusi 0.047 (0.047<0,05), pelayanan bimbingan dan konseling individu 0.002 (0.002<0,05). Kata Kunci: Pelayanan Orientasi, Pelayanan Informasi, Pelayanan Penempatan Dan Distribusi, Pelayanan Bimbingan Dan Konseling Individu, Kematanagn Karir ABSTRACT This study aims to identify and explain the effect of career development services (orientation services, information services, placement and distribution services, guidance and individual counseling) simultaneously and partially on student career maturity. Data collecting conducted by questionnaires distributed to 97 students of Faculty of Administrative Science in University of Brawijaya. Based on result of multiple linear regression showed that simultaneously and partially independent variable have significant influence on student career maturity. This is indicated by the test result obtained by simultaneous F significance of 0,000<0,005 and to provide on contributions to student career maturity of 53,8% while the rest value are 46,2% is affected by the other variable except the four independent variable mentioned in this study. Indepenpedent variable significantly influence student career maturity indicated by the significant value of t for Orientation Services 0.018 (0.018<0,05), Information Services 0.021 (0.021<0,05), Placement and Distribution Services 0.047 (0.047<0,05), Guidance and Individual Counseling (X4) 0.002 (0.002<0,05). Key Word: Orientation Services, Information Services, Placement And Distribution Services, Guidance And Individual Counseling, Career Maturity.
The Impact of the Sustainable Entrepreneurship on Non-Financial Business Performance: A Study of Start-Up Business Owner's Perception in an Indonesian University Renita Kawuryan; Chang-Jung Lin
International Journal of Science and Society Vol 5 No 2 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i2.700

Abstract

The purpose of this research was to examine the impact of Sustainable Entrepreneurship on Non-Financial Business Performance for Start-up Business Owners in an Indonesian University. In this study, three dimensions of Sustainable Entrepreneurship- including People, Profit, and Planet- were measured subjectively by applying an eight-item dimensional scale from Soto Acosta. For Non-financial business performance, three dimensions were explored; Relationships with suppliers, Net fluctuation of employees, Customer complaints were measured by a nineteen-item scale from Škerlavaj. All the constructs in the study were modified to adhere within the five-point Likert type scale. The research used an explanatory approach with quantitative statistical techniques such as Mean, Standard Deviation, and Multiple Regression analysis. The total sample was 105 business owners incorporated into a business incubator in a University. Based on the calculation of the descriptive statistical analysis, the average of each variable calculation on People, Profit, Planet and Non-financial Business Performance show that most respondents tend to agree about the implementation of sustainable business practices within their businesses. This is indicated by the results of the overall grand mean, in the interval >3-4. The effect of each independent variable on the dependent variable of Non-financial Business Performance which includes its sub-dimensions (Relationship with suppliers, Net fluctuation of employees and Customer complaints) was done by utilizing the F-test. From the results of multiple linear regression analysis, it concludes that all of the dependent variables can be significantly influenced by independent variables People, Profit, and Planet.
Maximizing Student Learning with Semrush: A Project Based Learning Strategy for Crafting Effective Business Models Kawuryan, Renita; Zunaidah, Umi; Pratiwi, Sari
Jurnal Bisnis Digital Vol. 2 No. 1 (2024): Jurnal Bisnis Digital, Vol. 2 No. 1 Mei-2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i1.2093

Abstract

This study examines the incorporation of Semrush into project-based learning to support university students in the creation of efficient business models. The project seeks to utilize Semrush for market research to improve students' critical thinking skills, boost their comprehension of business principles, and cultivate an entrepreneurial attitude. The study employs a qualitative research methodology with a case study design to compare a group of students utilizing Semrush with a control group. The results demonstrate that the integration of Semrush into project-based learning yields substantial advantages for students in the development of Business Model Canvas frameworks and the identification of business possibilities.
Frugal Innovation: a Bibliometric Study of the Conceptual Foundations and Future Research Directions Kawuryan Renita; Prapdopo Prapdopo; Andi Nur Hasanah; Kristin Wulansari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p02

Abstract

Frugal innovation is gaining traction in resource-limited settings, emphasizing sustainability. This paper uses bibliometric analysis to explore trends and gaps in frugal innovation research. Further publications were identified from the Scopus database using the Publish or Perish tool for the period 2014-2024. Data is processed using RStudio and VOSviewer to reveal key themes, influential scholars, research institutions, and network maps. It highlights the growing scholarly interest in frugal innovation and its alignment with sustainability goals, stressing the need for further exploration of its principles and impacts. The study aims to advance understanding and to guide future research. Additionally, integrating sustainability and environmental considerations in product development, alongside frugal innovation, can drive economic and social sustainable development. Organizational capabilities like Big Data are vital for achieving sustainability outcomes, and frugal innovation positively impacts a firm's financial and environmental performance. Strengthening organizational capabilities is key to leveraging frugal innovation for sustainability. Keywords: frugal innovation; sustainability; organizational capabilities
STUDI KELAYAKAN BISNIS PADA UMKM MINIE CAKE DI KOTA SAMARINDA Fitria Dewi, Nanda; Radityatama, Yosafat Henry; Sumbung, Putri; Putri, Adila Aisyah; Rachman, Karenina Aulia; Kawuryan, Renita
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3006

Abstract

Penelitian ini membahas integrasi strategi pemasaran digital dan sistem pembayaran elektronik dalam mitigasi risiko bisnis pada UMKM kuliner Minie Cake di Kota Samarinda. Penelitian ini dilatarbelakangi oleh percepatan digitalisasi UMKM di Indonesia yang mendorong kebutuhan akan optimalisasi pemasaran dan transaksi. Tujuan penelitian ini adalah mengevaluasi kontribusi pemasaran digital melalui platform TikTok dan Instagram serta penerapan QRIS dan E-Wallet terintegrasi dalam meningkatkan efisiensi operasional, keamanan transaksi, dan pengurangan kesalahan manual. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, mengumpulkan data primer melalui observasi dan wawancara, serta data sekunder melalui literature. Analisis ini mencakup Marketing mix 4P, aspek teknis dan teknologi, serta analisis SWOT. Hasil menunjukkan bahwa penerapan pemasaran digital berhasil meningkatkan brand awareness dan interaksi konsumen. Sedangkan sistem kasir digital terintegrasi (Qasir) memperkuat akurasi pencatatan dan pelaporan keuangan secara real time. Indeks SWOT menempatkan Minie Cake pada kuadran diferensiasi yang mngindikasikan kekuatan internal tinggi namun ancaman eksternal masih signifikan. Disarankan pengoptimalan iklan berbayar, pelatihan SDM, dan kolaborasi dengan influencer lokal untuk memperkuat daya saing dan memitigasi risiko bisnis.
Construction management analysis of time management in residential house construction of samarinda Zunaidah, Umi; Kawuryan, Renita; Prasetyo, Dimas Rabbani; Aditya, Rangga; Cindy, Cindy; Aisyah, Ridha; Salsabila, Shafa Nadiah
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1899

Abstract

The construction services industry in Indonesia is expanding rapidly, necessitating efficient project management to maintain competitiveness. This study analyzes time management in residential construction in Samarinda, using the Critical Path Method (CPM) and Microsoft Project software. The research aims to identify deficiencies in current practices to enhance project efficiency. A quantitative approach was adopted, involving literature review, data collection through field surveys and interviews, and data analysis. Findings reveal that the total construction period is 93 days, with a project duration of 4,900 hours. Weather conditions were a significant factor causing incomplete tasks. Cost analysis indicates total expenses of Rp201,290,412, emphasizing the importance of precise cost management alongside time management. The study concludes that effective use of CPM and Microsoft Project can optimize scheduling, resource allocation, and overall project management. Recommendations include regular critical path reviews and enhanced team communication to mitigate delays and ensure timely project completion
WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY Umi Zunaidah; Devina Vionita; Renita Kawuryan; Armini Ningsih; Rusliansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.963

Abstract

ShopeeFood is an integrated service within the Shopee application, offers online food and beverage delivery. This study aims to analyze and provide empirical evidence on the impact of service quality, promotion, price, and brand image on consumers' purchasing decisions on ShopeeFood. Utilizing a quantitative research design, the sample was selected through purposive sampling, consisting of 100 respondents who are active ShopeeFood users in Samarinda City. Data was gathered using an online questionnaire distributed via Google Forms. The research employs several data analysis techniques, including validity and reliability tests, classical assumption tests (such as normality tests), and multiple linear regression analysis. Hypothesis testing was conducted through partial tests, simultaneous tests, and coefficient determination tests. The analysis was performed using SPSS version 26, with responses measured on a Likert scale ranging from 1 to 5. The findings reveal that service quality, price, and brand image significantly influence purchasing decisions, whereas promotion does not have a significant impact. The study provides valuable insights into the factors influencing consumer choices on ShopeeFood in Samarinda City.
EXAMINING THE EFFECT OF LEADERSHIP BEHAVIOR ON WORK DISCIPLINE: A STUDY AT LOCAL WATER SUPPLY UTILITY (PDAM) IN MALANG, EAST JAVA Umi Zunaidah; Renita Kawuryan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.293

Abstract

Leadership behavior towards work discipline has a constant emphasis on the role of leadership behavior and on the interdependence between behavior towards tasks, relationships, employee maturity and work discipline. The concept of applied leadership pertains to the engagement of subordinates in active participation within organizational activities. Leadership holds significant meaning within environmental organizations as it serves to exert influence and allocate resources towards the attainment of objectives. Leadership is significant in environmental organizations because it provides influence and guides resources toward accomplishing objectives. The aim of this research is to provide a comprehensive description and evaluation of employees' behavior in task completion, interactions within work relationships, and their level of maturity in adhering to work discipline. This study employs a measurement tool known as the Likert Scale, which consists of response options such as "strongly agree," "agree," "disagree," and "strongly disagree”. The required data consists of both primary and secondary data. The findings of this study indicate that task behavior, relationship behavior, and employee maturity have a significant impact on employee work discipline. The significant influence of the independent variable on the dependent variable is shown by a contribution value of 6.23% with a significance F of 0.000. The remaining 3.37% is influenced by other variables outside the 3 variables studied, so the first hypothesis is accepted. The task behavior (X1), relationship behavior (X2), employee maturity (X3) have a significant impact on the employee work discipline variable (Y), therefore supporting the second hypothesis.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY Umi Zunaidah; Renita Kawuryan; Baynatul Rahma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.540

Abstract

The aim of this study is to ascertain the impact of consumer behavior on consumer purchase decisions in online shops in Samarinda. This research discusses the causal relationship between variables using hypothesis testing. This study employs quantitative research methodologies. It utilized a sample size of 100 participants selected from the demographic of consumers that engage in online shopping on Instagram in Samarinda. The sampling technique employed was non-probability sampling method known as purposive sampling. The sample consists of individuals who have utilized the live broadcast feature and direct message (DM) in the Instagram application for a minimum of one year. The respondents are required to be between the ages of 18 and 45 and reside in Samarinda City. The research instrument is tested using several test methods, including validity test, reliability test, loading factor test, normality test, partial test (t test), simultaneous test (F test), and coefficient of determination test. The data analysis technique employs multiple linear regression analysis. The hypothesis testing utilizing SPPS version 26 software to streamline the data processing in this investigation. The results of this study indicate that the E-WOM variable has a positive and significant influence on purchasing decisions. The E-Promotion variable has a positive and significant influence on purchasing decisions. The Celebrity Endorser variable has a positive and significant influence on purchasing decisions. The trust variable has a positive and significant influence on purchasing decisions. This study also proves that the trust variable is the variable that has the most dominant influence on the purchasing decision variable.
ENHANCING THE MSME'S SUSTAINABILITY OF WARUNG MAKMI THROUGH STRATEGIC BRANDING, PRODUCT INNOVATION, AND DIGITAL PROMOTION Kawuryan, Renita; Piar, Christie Stephanie; S., Fauziah Lily Anggraeni; Sampeallo, Yulius Gessong
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29291

Abstract

This community development activity focuses on enhancing the sustainability of a small food business, Warung Mak Mi, through strategic branding, product innovation, and digital promotion. Recognizing the critical role these strategies play in the success of Micro, Small, and Medium Enterprises (MSMEs). The key steps include enhancing the brand identity, fostering innovative product offerings, and optimizing promotional efforts through social media platforms.The findings suggest that by implementing enhanced branding techniques, innovative product offerings, and optimized social media promotion, Warung Mak Mi can significantly improve its product quality and sales performance. The study concludes with actionable recommendations for leveraging the knowledge gained from the training sessions to achieve sustainable growth and long-term success. This activity reaffirms the importance of continuous learning and adaptation for MSMEs to thrive in a competitive market, positioning Warung Mak Mi for future success.
Co-Authors Aisyah, Ridha Andi Nur Hasanah Arik Prasetya Armini Ningsih Baynatul Rahma Chang-Jung Lin CINDY CINDY Devina Vionita Fitria Dewi, Nanda Kalangit, Della Olivia Caterina Kristin Wulansari Mochammad Al Musadieq Piar, Christie Stephanie Prapdopo Prapdopo Prasetyo, Dimas Rabbani Putri, Adila Aisyah Rachman, Karenina Aulia Radityatama, Yosafat Henry RANGGA ADITYA Rusliansyah S., Fauziah Lily Anggraeni Salsabila, Shafa Nadiah Sampeallo, Yulius Gessong Sari Pratiwi Satryawati, Satryawati Sumbung, Putri Umi Zunaidah Wulansari, Kristin Zunaidah, Umi