Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Thobari, Muhammad Burhanuddin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh FOMO, Brand Image, dan Price Consciousness Terhadap Repuchase intention dengan Purchase Decisions Sebagai Variabel Intervening Botol Minum Corkcicle pada Gen Z Cahyani, Regita; Thobari, Muhammad Burhanuddin; Mujanah, Siti; Fianto, Achmad Yanu Alif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.6629

Abstract

Technological advancements and increasing market demands are forcing companies to continuously strive to improve the consumer behavior landscape, especially among generation Z. One of the increasingly prominent phenomena is Fear of Missing Out (FOMO), which is the fear of missing out on pleasant or profitable experiences that others are having. This FOMO, triggered by constant exposure to interesting content on social media, encourages generation Z to make implusive purchases. In addition to FOMO, strong brand image and price consciosness also play an important role in purchasing decisions. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis
Analisis Perceived Risk, Trust, Price Terhadap Online Purchase Intention dengan Attitude sebagai Variabel Intervening pada Gen Z di Kota Surabaya Thobari, Muhammad Burhanuddin; Cahyani, Regita; Mujanah, Siti; Fianto, Achmad Yanu Alif
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.6438

Abstract

In the development of digitalization, online shopping is the main choice for consumers, especially generation Z in Surabaya City. However, online purchasing decisions are still influenced by several factors such as perceived risk, trust, price, and consumer attitudes. Therefore, it is important to understand the influence of these factors on online purchase intentions in this generation. This study aims to analyze the effect of Perceived Risk, Trust, and Price on Online Purchase Intention with Attitude as an intervening variable in generation Z in Surabaya City. This research uses quantitative methods with purposive random sampling techniques. The sample consisted of 100 Gen Z respondents in Surabaya City. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis. The results showed that Perceived Risk, Trust, and Price have a significant effect on Online Purchase Intention directly or indirectly through Attitude as an intervening variable. Consumer trust plays an important role in strengthening positive attitudes towards online shopping, while perceived risk has a negative effect on purchase intention. Consumer attitudes play an important role in mediating the influence of Perceived Risk, Trust, and Price on Gen Z online purchase intentions. Increasing trust and decreasing perceived risk can increase Gen Z's intention to make online purchases.
Pengaruh FOMO, Brand Image, dan Price Consciousness Terhadap Repuchase intention dengan Purchase Decisions Sebagai Variabel Intervening Botol Minum Corkcicle pada Gen Z Cahyani, Regita; Thobari, Muhammad Burhanuddin; Mujanah, Siti; Fianto, Achmad Yanu Alif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.6629

Abstract

Technological advancements and increasing market demands are forcing companies to continuously strive to improve the consumer behavior landscape, especially among generation Z. One of the increasingly prominent phenomena is Fear of Missing Out (FOMO), which is the fear of missing out on pleasant or profitable experiences that others are having. This FOMO, triggered by constant exposure to interesting content on social media, encourages generation Z to make implusive purchases. In addition to FOMO, strong brand image and price consciosness also play an important role in purchasing decisions. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis
Co-Authors Achmad Yanu Aliffianto Cahyani, Regita Siti Mujanah