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All Journal Journal of Ekonomics, Finance, and Management Studies
Thobari, Muhammad Burhanuddin
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Religion Economics, Econometrics & Finance

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Pengaruh FOMO, Brand Image, dan Price Consciousness Terhadap Repuchase intention dengan Purchase Decisions Sebagai Variabel Intervening Botol Minum Corkcicle pada Gen Z Cahyani, Regita; Thobari, Muhammad Burhanuddin; Mujanah, Siti; Fianto, Achmad Yanu Alif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.6629

Abstract

Technological advancements and increasing market demands are forcing companies to continuously strive to improve the consumer behavior landscape, especially among generation Z. One of the increasingly prominent phenomena is Fear of Missing Out (FOMO), which is the fear of missing out on pleasant or profitable experiences that others are having. This FOMO, triggered by constant exposure to interesting content on social media, encourages generation Z to make implusive purchases. In addition to FOMO, strong brand image and price consciosness also play an important role in purchasing decisions. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis
Co-Authors Achmad Yanu Aliffianto Cahyani, Regita Siti Mujanah