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All Journal JSE: Jurnal Sharia Economica El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Yosi Arisandi
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pelayanan, Kualitas Produk Dan Loyalitas Terhadap Kepuasan Konsumen Islam di Indomaret Hibrida III Kota Bengkulu Fitra Sanjaya; Yosi Arisandi; Kustin Hartini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7279

Abstract

This study aims to determine the influence of service, product quality and loyalty on Islamic consumer satisfaction in Indomaret Hibrida III Bengkulu City. This research was carried out at Indomaret Hybrid III, Bengkulu City. This type of research is quantitative research with the approach used is a descriptive approach. The population in this study is consumers of Indomaret Hybrid III Bengkulu City. The technique used in sampling is a non-probability sampling technique with a total of 90 samples. The data collection techniques used in this study are by conducting observations, distributing questionnaires and documentation to find information about Indomaret Hybrid III Consumer Satisfaction in Bengkulu City. The results of the study showed that service quality had a positive and significant effect on customer satisfaction in Indomaret Hibrida III Bengkulu City, namely (14,613 > 2.02809) and sig < a (0.000 < 0.050). So it can be concluded that the Service Quality variable has a positive and significant effect on Customer Satisfaction. The Product Quality variable (X2), shows t count > t table, namely (2,473 > 2.02809) and sig < a (0.018 < 0.050). So it can be concluded that the Product Quality variable has a positive and significant effect on Customer Satisfaction. The Customer Loyalty variable (X3), shows t count t table, namely (2,525 > 2.02809) and sig < a (0.016 < 0.050). So it can be concluded that the Customer Loyalty variable has a negative effect on Customer Satisfaction. From the results of data management, it can be concluded that all independent variables, namely the variables of Service Quality (X1), Product Quality (X2) and Customer Loyalty (X3) simultaneously or together have a significant effect on the dependent variable, namely Customer Satisfaction
Pengaruh Pelayanan, Kualitas Produk Dan Loyalitas Terhadap Kepuasan Konsumen Islam di Indomaret Hibrida III Kota Bengkulu Fitra Sanjaya; Yosi Arisandi; Kustin Hartini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7279

Abstract

This study aims to determine the influence of service, product quality and loyalty on Islamic consumer satisfaction in Indomaret Hibrida III Bengkulu City. This research was carried out at Indomaret Hybrid III, Bengkulu City. This type of research is quantitative research with the approach used is a descriptive approach. The population in this study is consumers of Indomaret Hybrid III Bengkulu City. The technique used in sampling is a non-probability sampling technique with a total of 90 samples. The data collection techniques used in this study are by conducting observations, distributing questionnaires and documentation to find information about Indomaret Hybrid III Consumer Satisfaction in Bengkulu City. The results of the study showed that service quality had a positive and significant effect on customer satisfaction in Indomaret Hibrida III Bengkulu City, namely (14,613 > 2.02809) and sig < a (0.000 < 0.050). So it can be concluded that the Service Quality variable has a positive and significant effect on Customer Satisfaction. The Product Quality variable (X2), shows t count > t table, namely (2,473 > 2.02809) and sig < a (0.018 < 0.050). So it can be concluded that the Product Quality variable has a positive and significant effect on Customer Satisfaction. The Customer Loyalty variable (X3), shows t count t table, namely (2,525 > 2.02809) and sig < a (0.016 < 0.050). So it can be concluded that the Customer Loyalty variable has a negative effect on Customer Satisfaction. From the results of data management, it can be concluded that all independent variables, namely the variables of Service Quality (X1), Product Quality (X2) and Customer Loyalty (X3) simultaneously or together have a significant effect on the dependent variable, namely Customer Satisfaction
ANALISIS IMPLEMENTASI HALAL VALUE CHAIN PADA UMKM MAKANAN HALAL DI KAWASAN BERENDO KOTA BENGKULU Indri Apriliani, Indri Apriliani; Yosi Arisandi; Miko Polindi
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/7htnk377

Abstract

The purpose of this study is to explore the potential and challenges associated with the implementation of the Halal Value Chain in halal food MSMEs in Bengkulu City's Berendo Area. Although the Halal Value Chain (HVC) has not yet been fully established, the Berendo Area was chosen because it has been designated as a Halal, Safe, and Healthy Culinary Zone (Zona KHAS). This study employed a descriptive qualitative technique and field research methodology. In-depth interviews, observation, and documentation were used to gather data. Purposive sampling was used to select five MSMEs and five customers as informants. Data reduction, data presentation, and conclusion drafting were used in the data analysis process. The findings demonstrate that while all MSMEs have received halal certification, the HVC's implementation is subpar. Weaknesses in the input stage, production process, and processing and service aspects have an impact on the compliance rate, which is around 75%. The region's backing as a halal hub, growing consumer confidence, and the possibility of halal culinary tourism make the implementation of HVC extremely promising. Low halal literacy, a lack of comprehension among MSMEs, business competition, and problems with parking and guest comfort are some of the obstacles.
Co-Authors Fitra Sanjaya Indri Apriliani, Indri Apriliani Kustin Hartini Miko Polindi