Garuda - Garba Rujukan Digital

Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di TikTok Shop Muhammad Sauqi Abdillah; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7821

The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The population and sample are Generation Z in the Jabodetabek area who have shopped at TikTok Shop. And the total respondents obtained were 100 people. The sampling technique used in this study was the non-probability sampling technique using the purposive sampling technique. The data analysis technique used was the Partian Least Square Structural Equation Modeling (PLS-SEM) technique using SmartPLS 4.0 software. The findings in this study are that social proof and ease of use have an effect on the buying interest of generation z in the TikTok shop but are not significant, this finding affects several factors, it could be from the lack of samples used and there are other stronger factors, while customer trust has a positive and significant effect on the buying interest of generation z in the TikTok shop. This study examines how social proof, ease of use and customer trust influence the online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform. From the results of the analysis and findings conducted by the author, the customer trust variable has a positive and significant effect. Social proof and ease of use do not have a significant effect on the online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform.

Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap Keputusan Pembelian Konsumen: Studi Kasus Generasi Z Pengguna Shopee di Jabodetabek Yoga Abdiya Brata Rawa; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7850

This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a significant marketing strategy in attracting consumer interest. This research uses a quantitative approach with a survey method through distributing questionnaires to 100 Generation Z respondents who actively shop at Shopee. Data analysis was conducted using the Partial Least Square (PLS) method through SmartPLS 4 software. The results showed that promos have a positive and significant influence on purchasing decisions, while twin date events and customer satisfaction did not show a statistically significant effect. This finding indicates that although events and satisfaction have an important role in shaping the shopping experience, the promo factor is the main driver in the purchasing decisions of Generation Z consumers. The implications of this study are expected to help e-commerce companies, especially Shopee, in designing more effective promotional strategies to attract and retain young customers in the digital era.

Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusan Belanja Online Generasi Z Wilayah Jabodetabek: Price, Content Marketing, Viral Marketing dan Live Streaming Shopping Muhammad Rezki Atthani; Achmad Syamsul Huda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.7682

TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research method used is a descriptive quantitative approach. The sampling technique employed is non-probability sampling, specifically purposive sampling. Using Hair's formula, a total of 210 respondents were obtained as the sample. Data was collected through the distribution of questionnaires using a 1–5 Likert scale to Generation Z individuals residing in Jabodetabek who are TikTok users and have previously made purchases through the platform. Data analysis was conducted using SEM-PLS, processed with SmartPLS 4 software. The results of the study indicate that the variables of price, content marketing, viral marketing, and live streaming shopping have a positive and significant influence on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application.

Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di TikTok Shop Muhammad Sauqi Abdillah; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7821

The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The population and sample are Generation Z in the Jabodetabek area who have shopped at TikTok Shop. And the total respondents obtained were 100 people. The sampling technique used in this study was the non-probability sampling technique using the purposive sampling technique. The data analysis technique used was the Partian Least Square Structural Equation Modeling (PLS-SEM) technique using SmartPLS 4.0 software. The findings in this study are that social proof and ease of use have an effect on the buying interest of generation z in the TikTok shop but are not significant, this finding affects several factors, it could be from the lack of samples used and there are other stronger factors, while customer trust has a positive and significant effect on the buying interest of generation z in the TikTok shop. This study examines how social proof, ease of use and customer trust influence the online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform. From the results of the analysis and findings conducted by the author, the customer trust variable has a positive and significant effect. Social proof and ease of use do not have a significant effect on the online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform.

Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap Keputusan Pembelian Konsumen: Studi Kasus Generasi Z Pengguna Shopee di Jabodetabek Yoga Abdiya Brata Rawa; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7850

This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a significant marketing strategy in attracting consumer interest. This research uses a quantitative approach with a survey method through distributing questionnaires to 100 Generation Z respondents who actively shop at Shopee. Data analysis was conducted using the Partial Least Square (PLS) method through SmartPLS 4 software. The results showed that promos have a positive and significant influence on purchasing decisions, while twin date events and customer satisfaction did not show a statistically significant effect. This finding indicates that although events and satisfaction have an important role in shaping the shopping experience, the promo factor is the main driver in the purchasing decisions of Generation Z consumers. The implications of this study are expected to help e-commerce companies, especially Shopee, in designing more effective promotional strategies to attract and retain young customers in the digital era.

Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk PT. Unilever Indonesia Amirul Mukminin; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8011

This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that customer loyalty has a positive and significant effect on repurchase intention, while boycott participation was found to have no significant effect on consumers' decision to repurchase the products they have used. Validity and reliability tests state that the questionnaire instruments used in each variable have a good level of validity and reliability.

Prinsip-prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits: Relevansinya Terhadap UMKM di Kota Bogor Said Safri Ibrahim; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8056

This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted using NVivo software to identify the dominant themes emerging from the respondents' narratives. The findings reveal that ethical values such as honesty, trustworthiness (amanah), justice, transparency, and responsibility are widely understood and applied in their daily business operations. Among these, honesty emerged as the most dominant theme, reflecting a strong commitment to integrity in business practices. However, challenges in applying these ethical principles persist, including intense market competition, concerns about declining profits, and limited awareness among some business actors regarding the importance of Islamic ethics in commerce. This research underscores the significance of integrating Islamic ethical values into MSME practices to foster a more sustainable and just business ecosystem.

Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk PT. Unilever Indonesia Amirul Mukminin; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8011

This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that customer loyalty has a positive and significant effect on repurchase intention, while boycott participation was found to have no significant effect on consumers' decision to repurchase the products they have used. Validity and reliability tests state that the questionnaire instruments used in each variable have a good level of validity and reliability.

Prinsip-prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits: Relevansinya Terhadap UMKM di Kota Bogor Said Safri Ibrahim; Achmad Syamsul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8056

This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted using NVivo software to identify the dominant themes emerging from the respondents' narratives. The findings reveal that ethical values such as honesty, trustworthiness (amanah), justice, transparency, and responsibility are widely understood and applied in their daily business operations. Among these, honesty emerged as the most dominant theme, reflecting a strong commitment to integrity in business practices. However, challenges in applying these ethical principles persist, including intense market competition, concerns about declining profits, and limited awareness among some business actors regarding the importance of Islamic ethics in commerce. This research underscores the significance of integrating Islamic ethical values into MSME practices to foster a more sustainable and just business ecosystem.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search