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All Journal MANAJEMEN DEWANTARA Al-Kharaj: Journal of Islamic Economic and Business Economic Reviews Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Elok Vilantika
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Media Marketing, Brand Ambassador dan Electronic Word of Mouth Terhadap Keputusan Pembelian pada Produk Jiniso Ikrimah Rahmaniyah; Elok Vilantika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.8349

Abstract

Purchase decisions play an important role in the success of marketing and selling a brand's products, one of which is the Jiniso fashion brand. The study aims to analyze the influence of social media marketing, brand ambassadors, and electronic word of mouth on purchasing decisions. The research method used is quantitative with the Partial Least Squares-Structural Equation Modeling approach. The sample of this study was one hundred and sixty respondents with a purposive sampling technique. The results of the study show that each variable has a significant influence on purchasing decisions. This study concludes that an active and consistent presence on social media platforms such as Instagram, TikTok, and e-commerce such as Shopee allows brands to build engagement with their followers. Through uploading relevant content supported by positive product reviews by consumers, seasonal promotional campaigns demonstrated by brand ambassadors are able to create a strong foundation for a brand's image and encourage purchasing decisions for Jiniso fashion products. These findings are expected to be a consideration for companies in designing more appropriate and efficient marketing strategies in the digital era in order to improve purchasing decisions and company competitiveness.
Pengaruh Faktor-Faktor Fundamental Terhadap Harga Saham Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019-2023 Adinda Putri Rizqi; Elok Vilantika
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.642

Abstract

This study aims to determine the effect of Return On Asset (ROA), Earning Per Share (EPS), and Debt to Equity Ratio (DER) on stock prices in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX). This study uses an associative method with a quantitative approach using secondary data in the form of quarterly financial reports of food and beverage sub-sector companies listed on the Indonesia Stock Exchange. The population used is all food and beverage sub-sector companies listed on the IDX during the 2019-2023 period, totaling 26 companies. The sampling method used is purposive sampling. The results of the study indicate that partially the ROA variable has a significant effect on stock prices in food and beverage sub-sector companies. The EPS and DER variables do not have a significant effect on stock prices in food and beverage sub-sector companies.
Analysis of Customer Service Quality in Overseas Shipping in Increasing Customer Satisfaction of PT. Pos Indonesia Persero KCU 60000 Surabaya Qori Nur Rizka; Elok Vilantika
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9082

Abstract

In service marketing management, service quality is a key determinant of competitive advantage. This study analyzes the performance of Customer Service (CS) in handling international shipments at PT. Pos Indonesia (Persero) KCU 60000 Surabaya. Using a descriptive qualitative method through participant observation from July to December 2025, this study evaluates service gaps that occur in the field. The results show that although shipping volumes are stable, there is an increasing trend of customer complaints due to goods being held at Customs. The analysis identifies the root of the problem as a competency gap among officers in understanding export regulations and weak document verification procedures at the initial point of interaction. This failure to provide assurance has a fatal impact on customer trust and satisfaction. As a strategic solution, this study recommends a relationship marketing approach through: holding intensive "Export Coaching Clinic" training to strengthen product knowledge, implementing a "Smart Checklist" as a verification quality control tool, and empowering supervisors to make tactical decisions for rapid service recovery. These steps are expected to transform services to be more proactive in maintaining customer loyalty.
ANALISIS EFEKTIVITAS PENGELOLAAN PIUTANG USAHA PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Maulidiyah; Elok Vilantika
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21553

Abstract

This study aims to analyze the effectiveness of accounts receivable management in a logistics company located in Gresik Regency. Using a qualitative case study approach, data were collected through in-depth interviews, direct observation, and document analysis involving the account receivable unit. The analysis followed the Miles and Huberman interactive model, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the company has implemented relatively structured accounts receivable management procedures, including invoicing control, payment due date monitoring, aging analysis, and staged collection processes. However, despite the existence of these procedures, significant challenges remain, particularly related to long-outstanding receivables exceeding 365 days. These issues are driven by internal factors such as administrative constraints, incomplete documentation, and system migration problems, as well as external factors including customers’ financial instability. The study concludes that although receivable management practices align with theoretical standards, their effectiveness is constrained by operational and historical limitations that require further improvement
Co-Authors Adinda Putri Rizqi Ikrimah Rahmaniyah Maulidiyah Qori Nur Rizka