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All Journal Syarikat : Jurnal Rumpun Ekonomi Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Taman Firdaus
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Aplikasi Facebook Sebagai Strategi Pemasaran dalam Menjangkau Konsemen di Era Ekonomi Digital M. Saiful Rahman; Muhammad Rasyad Al Fajar; Taman Firdaus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8821

Abstract

This study aims to determine the influence of Facebook as a marketing strategy in reaching consumers in the digital economy era. The quantitative research approach emphasizes that the problems studied are more general and have a wide area, as well as a complex level of variation. Practically, this finding confirms that Facebook is one of the social media that has a strong influence in the development of marketing strategies, both in terms of building brand awareness, increasing customer interaction, and expanding market reach. Companies or business actors who utilize Facebook optimally have a great opportunity to create marketing strategies that are more effective and responsive to market needs. This study provides an overview that the use of social media, especially Facebook, has an important role in supporting more effective marketing activities. The existence of Facebook not only functions as a communication platform, but also as a strategic tool that is able to reach consumers widely and quickly. With the right approach, social media can be an integral part of the planning and implementation of modern marketing strategies. This finding underlines the importance of digital transformation in the business world, as well as encouraging the integration of information technology in promotional activities to create sustainable competitive advantages.
Peran Aplikasi Instagram sebagai Media Promosi UMKM Kota Bima dalam Meningkatkan Pemasaran Penjualan Ija Zainatul Aulia; Muhammad Rasyad Al Fajar; Taman Firdaus
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 8 No. 2 (2025): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2025.vol8(2).23788

Abstract

Perkembangan teknologi informasi dan internet telah mengubah strategi pemasaran UMKM di Kota Bima, terutama melalui pemanfaatan media sosial. Dalam persaingan bisnis yang semakin ketat, promosi menjadi faktor penting untuk meningkatkan visibilitas dan penjualan produk. Instagram hadir sebagai media pemasaran yang efektif karena jangkauannya luas dan fitur interaktif seperti Feed dan Stories. Penelitian ini bertujuan menganalisis peran Instagram dalam strategi promosi UMKM di Kota Bima, meliputi pemanfaatan fitur, bentuk konten promosi, serta dampaknya terhadap jangkauan pemasaran dan penjualan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan informan pelaku UMKM yang aktif menggunakan Instagram. Data dikumpulkan melalui wawancara mendalam dan observasi akun Instagram informan. Hasil penelitian menunjukkan bahwa Instagram berperan strategis tidak hanya sebagai media promosi, tetapi juga sebagai sarana membangun hubungan dan kepercayaan dengan konsumen. Namun, efektivitasnya sangat bergantung pada kemampuan pengelolaan akun, kreativitas konten, dan literasi digital pelaku UMKM.
Co-Authors Ija Zainatul Aulia M. Saiful Rahman Muhammad Rasyad Al Fajar